physical therapy
'physical therapy' is a highly searched keyword with 450,000 average monthly searches. It has moderate competition on Etsy with 23,389 listings targeting the keyword. In the past year, search interest peaked in October 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 24/100, 'physical therapy' is relatively easy to rank for because the 450,000 monthly searches far outweigh the competition. Products in this category typically sell between $2.20 and $51.50, with most priced around $18.25. The estimated cost per click for 'physical therapy' is $6.35 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly Search Volume
450,000
Competition
23,797
Cost Per Click
$6.35
Keyword Difficulty
24/100
Easy
'physical therapy' Search Trend
| Month | Searches |
|---|---|
| July 2025 | 550,000 |
| August 2025 | 450,000 |
| September 2025 | 550,000 |
| October 2025 | 673,000 |
| November 2025 | 368,000 |
| December 2025 | 368,000 |
| January 2026 | 450,000 |
| February 2026 | 550,000 |
| March 2026 | 450,000 |
| April 2026 | 450,000 |
| May 2026 | 450,000 |
| June 2026 | 450,000 |
How Much Does 'physical therapy' Cost on Etsy?
96 listings · USD
Search Volume by Country
450,000Competition by Country
23,797How to Rank for 'physical therapy' on Etsy
Target the Right Market
The market for 'physical therapy' is heavily concentrated in United States, which accounts for 82% of searches and 96% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.
Price Competitively
Sellers listing under 'physical therapy' price between $2.20 and $51.50, clustering around a median of $18.25. The $10 – $25 range dominates at 49% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking Difficulty
With a difficulty score of 24/100, 'physical therapy' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization Tips
'physical therapy' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'physical therapist' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'physical therapy'
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Listing Studio
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Video Generator
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Top Etsy Listings for 'physical therapy'
sample of 12 results
Doctor of Physical Therapy Sweatshirt, Custom Name DPT Gift, Dr of Physical Therapy Tshirt, DPT Graduation Gift, Physical Therapist Grad Tee
ByJackieDesigns
Retro Physical Therapy Sweatshirt, Physical Therapist, Cute Pt Gift, Pt Shirt, Gift For Physical Therapist, Pediatric Physical Therapy
FlameDesignUS
Physical Therapy Comfort Colors Shrt PT Physical Therapist Assistant Tshirt Off To Improve Mobility Funny Frog Toad Physical Therapy Gift
thesmalltowngiftco
Personalized Physical Therapy Pullover: Embroidered PT/PTA Gift
DoubleStitchDesigns1
Pediatric Physical Therapist Sweatshirt, Pediatric Physical Therapy Shirt, Pediatric PT Gift, Nurse Appreciation Gift, PTA Crewneck,DPT Gift
TulaTopsCo
Doctor of Physical Therapy Gift-DPT Gift- DPT Graduation-Medical Gifts-Therapist Keyring-College Graduate-Dpt Graduate-University Graduate
MyBlueSnowflake
Physical Therapy Shirt Cute PT Sweatshirts It's A Good Day For Physical Therapy Gift For Pediatric Physical Therapist Assistant PTA (PTL-B)
ProjectCustomStudio
Physical Therapy Sweatshirt, Physical Therapist Crewneck, DPT Graduate Gift, PT Student Sweater, Doctor of Physical Therapy, Cute PT Gifts
CozyPrintsClothing
Physical Therapy Embroidered Sweatshirt, PT Shirt, Doctor, Assistant Tee
SimonGiftUS
Physical Therapy Badge Reel | Occupational Therapy Badge Holder | Funny Ghost Walker They See Me Rollin’ Retractable ID Clip for PT OT Rehab
tcvnguyen
Physical Therapist Sweatshirt, Physical Therapy Quarter Zip, PT Graduation Gift, Physiotherapy Gift, Therapist Assistant, New PT Gift, DPT
TheInitialedLife
Therapy Team soft comfort headband | healthcare headband | workout headband | PT, SLP, OT, pelvic floor, respiratory therapy
ThePTshop
Frequently Asked Questions About 'physical therapy'
'physical therapy' receives 450,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (82%) comes from United States.
There are 23,389 Etsy listings competing for 'physical therapy'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
'physical therapy' has a keyword difficulty of 24/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
Prices for 'physical therapy' products range from $2.20 to $51.50. The median is $18.25 and the average is $20.01. 49% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.
United States generates 82% of searches for 'physical therapy'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.
Since 'physical therapy' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'physical therapy' include 'physical therapist' and 'pt shirt'.
The cost per click for 'physical therapy' is $6.35. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Search volume dropped 18% between July 2025 and June 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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