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Keyword Overview Updated Aug 20, 2026

therapy dog

'therapy dog' is a highly searched keyword with 22,200 average monthly searches. It has moderate competition on Etsy with 6,570 listings targeting the keyword. In the past year, search interest peaked in September 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 26/100, 'therapy dog' is relatively easy to rank for because the 22,200 monthly searches far outweigh the competition. Products in this category typically sell between $3 and $93.98, with most priced around $19.80. The estimated cost per click for 'therapy dog' is $2.67 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly Search Volume

22,200

High volume

Competition

6,570

Medium competition

Cost Per Click

$2.67

Low ad competition

Keyword Difficulty

26/100

Easy

'therapy dog' Search Trend

MonthSearches
August 202522,200
September 202533,100
October 202522,200
November 202527,100
December 202518,100
January 202633,100
February 202622,200
March 202622,200
April 202622,200
May 202622,200
June 202614,800
July 202614,800

How Much Does 'therapy dog' Cost on Etsy?

Under $10 22%
$10 – $25 42%
$25 – $50 31%
$50 – $100 4%
$100+ 0%

80 listings · USD

Search Volume by Country

22,200
USA 12,100
55%
OTHER 10,100
45%

Competition by Country

6,570
USA 4,399
67%
OTHER 2,171
33%

How to Rank for 'therapy dog' on Etsy

Target the Right Market

United States leads both search demand (55%) and competition (67%) for 'therapy dog', but neither is overwhelmingly dominant.

Price Competitively

The price range for 'therapy dog' is unusually wide — from $3 up to $93.98. The median sits at $19.80, which is a better benchmark than the average since the spread is so large. The $10 – $25 range dominates at 42% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 26/100, 'therapy dog' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

'therapy dog' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'service dog' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'therapy dog'

Generate Tags

Find the best tags to pair with 'therapy dog' based on real Etsy search data

Generate Titles

Build a click-worthy listing title that includes 'therapy dog' in the right position

Listing Studio

Create a complete, optimized Etsy listing around 'therapy dog' from scratch

Video Generator

Turn your 'therapy dog' product photos into a listing video

Top Etsy Listings for 'therapy dog'

sample of 12 results
THERAPY DOG, ASSISTANCE patch écusson étiquette broderie pour customiser le harnais ou divers supports textiles

THERAPY DOG, ASSISTANCE patch écusson étiquette broderie pour customiser le harnais ou divers supports textiles

€5.70 550 31,944

patchetpixel
Personalized Therapy Dog Bandana | Embroidered Therapy Dog Identification Scarf

Personalized Therapy Dog Bandana | Embroidered Therapy Dog Identification Scarf

$24.98 400 11,382

FurliciousArt
Personalized Therapy Dog Hang Tags | CANVAS fabric

Personalized Therapy Dog Hang Tags | CANVAS fabric

$18.99 280 3,216

DogDaysofMaxx
Service Dog Dog Bandana, Therapy Dog In Training Neckwear, Dog Accessory, Through Collar Dog Heart Bandana, Service Dog Do not Pet Accessory

Service Dog Dog Bandana, Therapy Dog In Training Neckwear, Dog Accessory, Through Collar Dog Heart Bandana, Service Dog Do not Pet Accessory

$42.84 199 5,913

CustomWeddingThing
Therapy Dog Trading Cards

Therapy Dog Trading Cards

$35.00 164 5,245

SnazzyDogLife
Therapy Dog On Board - Paw Print | Quality Adhesive Vinyl Window Decal Sticker

Therapy Dog On Board - Paw Print | Quality Adhesive Vinyl Window Decal Sticker

$8.99 161 1,827

NickerStickers
Embroidered Dog leash Wrap: "Therapy Dog - Please Pet Me" Text and Hearts | A Leash Sleeve for Therapy Dogs

Embroidered Dog leash Wrap: "Therapy Dog - Please Pet Me" Text and Hearts | A Leash Sleeve for Therapy Dogs

$24.98 159 4,082

FurliciousArt
THERAPY DOG-Embroidered Lead Cover Slip (not printed)-Waterproof, Reflective, Customisable Text

THERAPY DOG-Embroidered Lead Cover Slip (not printed)-Waterproof, Reflective, Customisable Text

£12.50 152 6,835

GBDogShop
Therapy Dog with Personalized Name Dog Bandana

Therapy Dog with Personalized Name Dog Bandana

$16.00 129 3,404

LuckyDogsBoutique
Personalized Therapy Dog Hang Tag | CANVAS fabric

Personalized Therapy Dog Hang Tag | CANVAS fabric

$18.99 125 1,696

DogDaysofMaxx
Therapy Dog In Training Bandana Yellow Red Blue

Therapy Dog In Training Bandana Yellow Red Blue

£10.50 108 3,814

DaisyandMeUK
Therapy Dog with paw print. Over-the-collar, cotton knit dog bandana. May be personalized.

Therapy Dog with paw print. Over-the-collar, cotton knit dog bandana. May be personalized.

$10.35 75 1,599

SurelyUCantBSirius

Frequently Asked Questions About 'therapy dog'

'therapy dog' receives 22,200 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (55%) comes from United States.

There are 6,570 Etsy listings competing for 'therapy dog'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'therapy dog' has a keyword difficulty of 26/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'therapy dog' products range from $3 to $93.98. The median is $19.80 and the average is $21.82. 42% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.

United States generates 55% of searches for 'therapy dog'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Since 'therapy dog' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'therapy dog' include 'service dog' and 'therapy dog bandana'.

The cost per click for 'therapy dog' is $2.67. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume dropped 33% between August 2025 and July 2026. Demand peaked around September 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords Related to 'therapy dog'

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