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Keyword overview Updated Aug 31, 2026

the mummy

'the mummy' is a highly searched keyword with 823,000 average monthly searches. It has heavy competition on Etsy with 109,017 listings targeting the keyword. In the past year, search interest peaked in April 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 38/100, ranking for 'the mummy' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $2.98 and $389.55, with most priced around $15.70. The estimated cost per click for 'the mummy' is $3.50 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly search volume

823,000

High volume

Competition

119,494

High competition

Cost per click

$3.50

Low ad competition

Keyword difficulty

38/100

Moderate

'the mummy' search trend

Monthly searches

MonthSearches
September 2025550,000
October 2025673,000
November 2025823,000
December 2025450,000
January 2026673,000
February 2026673,000
March 2026673,000
April 20262,240,000
May 20261,500,000
June 2026673,000
July 2026823,000
August 2026673,000

How much does 'the mummy' cost on Etsy?

Under $10 32%
$10 – $25 34%
$25 – $50 26%
$50 – $100 4%
$100+ 4%

53 listings · USD

Search volume by country

823,000
USA 368,000
45%
OTHER 455,000
55%

Competition by country

119,494
USA 60,197
50%
UK 59,297
50%
OTHER 0
0%

How to rank for 'the mummy' on Etsy

Target the right market

United States leads both search demand (45%) and competition (50%) for 'the mummy', but neither is overwhelmingly dominant.

Price competitively

The price range for 'the mummy' is unusually wide — from $2.98 up to $389.55. The median sits at $15.70, which is a better benchmark than the average since the spread is so large. The most populated bracket is $10 – $25 (34% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 38/100, 'the mummy' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $3.50 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization tips

'the mummy' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'mummy' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'the mummy'

Top Etsy listings for 'the mummy'

Sample of 12 results
Frankenstein Jackolantern Mummy Trio Sketch Stitch Embroidery Design 5x7 6x10 8x8 8x12

Frankenstein Jackolantern Mummy Trio Sketch Stitch Embroidery Design 5x7 6x10 8x8 8x12

$5.25 910 6,575

HugABugApplique

Halloween CROCHET PATTERN instant download -  Crochet Mummy Bag Crochet Trick or Treat Bag

Halloween CROCHET PATTERN instant download - Crochet Mummy Bag Crochet Trick or Treat Bag

$10.95 681 9,957

Crochet365KnitToo

Personalised Mum poem frame. Mum gift. Mummy frame. Mother poem.

Personalised Mum poem frame. Mum gift. Mummy frame. Mother poem.

£24.89 307 19,030

MadeForAmour

Mummy Gifts From Baby Son Daughter; Personalised Wood Heart With Grey Bag

Mummy Gifts From Baby Son Daughter; Personalised Wood Heart With Grey Bag

£15.93 231 9,395

BeeCreativeOnline

Mini Mummy Decoration: Handmade Halloween Raggedy Plushie Doll

Mini Mummy Decoration: Handmade Halloween Raggedy Plushie Doll

$23.00 202 2,906

greydragondesignshop

Personalised 2026 First Christmas as my Mummy & Daddy Bauble, Custom 1st Xmas as Parents Ornament, New Parent Gift, New Baby Gift, Keepsake

Personalised 2026 First Christmas as my Mummy & Daddy Bauble, Custom 1st Xmas as Parents Ornament, New Parent Gift, New Baby Gift, Keepsake

£11.99 148 6,762

ChickenCraftStudio

Personalised Happy First Christmas Mug & Coaster Set | New Daddy Mummy Grandad Grandma Nana Gift | First Christmas As My Nana Uncle Auntie

Personalised Happy First Christmas Mug & Coaster Set | New Daddy Mummy Grandad Grandma Nana Gift | First Christmas As My Nana Uncle Auntie

£6.87 121 6,686

TwoMoonsGiftCo

Mummy Mouse Ears Headband, Halloween Sequin Bow

Mummy Mouse Ears Headband, Halloween Sequin Bow

$26.99 118 1,523

4evermailbox

The Mummy Film Sticker | The Mummy 1999 | 3” Glossy Sticker | Evelyn | Horror | 90s | Rachel Weiss | Laptop Stickers | Halloween Sticker

The Mummy Film Sticker | The Mummy 1999 | 3” Glossy Sticker | Evelyn | Horror | 90s | Rachel Weiss | Laptop Stickers | Halloween Sticker

£3.99 68 319

MarinaFrankStore

Mickey & Minnie Mummy Patch: Halloween Embroidered Iron-On

Mickey & Minnie Mummy Patch: Halloween Embroidered Iron-On

$10.00 64 610

GlitterAddictionDSGN

ADULT & KIDS Pick Vintage Style Monster,Mummy,Ghouls Cardstock Halloween MASK Costume Masquerade Party Favor Accessory, Dress Up,Decoration

ADULT & KIDS Pick Vintage Style Monster,Mummy,Ghouls Cardstock Halloween MASK Costume Masquerade Party Favor Accessory, Dress Up,Decoration

$8.99 48 758

frannyfindstreasures

Family Name Bangle - Mum, Dad and 4 Children, Personalised Gifts For Mothers, Mummy Bracelet

Family Name Bangle - Mum, Dad and 4 Children, Personalised Gifts For Mothers, Mummy Bracelet

£220.00 44 1,193

PrettySerendipityCo

Frequently asked questions about 'the mummy'

How much search demand does 'the mummy' get?

'the mummy' receives 823,000 monthly searches globally. That's substantial demand, but with 109,017 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (45%) comes from United States.

How saturated is the market for 'the mummy'?

There are 109,017 Etsy listings competing for 'the mummy'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

Is 'the mummy' worth targeting for my Etsy shop?

'the mummy' has a keyword difficulty of 38/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

What should I charge for 'the mummy' products?

Prices for 'the mummy' products range from $2.98 to $389.55. The median is $15.70 and the average is $32.24. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

Which countries have the most demand for 'the mummy'?

United States generates 45% of searches for 'the mummy'.

How do I get my listing to rank for 'the mummy'?

Since 'the mummy' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'the mummy' include 'mummy' and 'halloween'.

How commercially valuable is 'the mummy'?

The cost per click for 'the mummy' is $3.50. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Is 'the mummy' seasonal or trending?

Search volume rose 22% between September 2025 and August 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around April 2026.

Keywords related to 'the mummy'

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