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Keyword overview

new mum gift

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Monthly search volume

18,100

High volume

Competition

522,747

High competition

Cost per click

$0.70

High ad competition

Keyword difficulty

56/100

Moderate

'new mum gift' search trend

Monthly searches

MonthSearches
October 202518,100
November 202522,200
December 202522,200
January 202618,100
February 202614,800
March 202614,800
April 202614,800
May 202614,800
June 202614,800
July 202614,800
August 202614,800
September 202618,100

Search volume by country

18,100
UK 12,100
67%
AUS 2,900
16%
USA 90
0%
OTHER 3,010
17%

Competition by country

522,747
USA 393,512
75%
UK 56,202
11%
AUS 7,955
2%
OTHER 65,078
12%

How to rank for 'new mum gift' on Etsy

Target the right market

Search demand for 'new mum gift' is strongest in United Kingdom (67%), but most competing listings come from sellers in United States (75%). This gap suggests United Kingdom buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking difficulty

With a difficulty score of 56/100, 'new mum gift' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization tips

At 3 words, 'new mum gift' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'new mum gift'

Frequently asked questions about 'new mum gift'

How much search demand does 'new mum gift' get?

'new mum gift' receives 18,100 monthly searches globally. That's substantial demand, but with 522,747 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (67%) comes from United Kingdom.

How saturated is the market for 'new mum gift'?

There are 522,747 Etsy listings competing for 'new mum gift'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from United States sellers (75%), while demand is strongest in United Kingdom — a gap worth exploiting.

Is 'new mum gift' worth targeting for my Etsy shop?

'new mum gift' has a keyword difficulty of 56/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Which countries have the most demand for 'new mum gift'?

United Kingdom generates 67% of searches for 'new mum gift'. Australia and United States also show meaningful demand. Competition is centered in United States instead, which means United Kingdom buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

How do I get my listing to rank for 'new mum gift'?

Place 'new mum gift' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

How commercially valuable is 'new mum gift'?

The cost per click for 'new mum gift' is $0.70. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is 'new mum gift' seasonal or trending?

Search volume held steady between October 2025 and September 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around November 2025.

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