the last of us

'the last of us' receives 6,120,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 9,559 Etsy listings competing for 'the last of us'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'the last of us' has a keyword difficulty of 18/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'the last of us' products range from $2.50 to $380. The median is $15.75 and the average is $41.44. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 44% of listings fall in the Under $10 range, which is where most buyer expectations are set.

United States generates 11% of searches for 'the last of us'.

Place 'the last of us' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'the last of us' include 'tlou' and 'ellie'.

The cost per click for 'the last of us' is $8.65. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume dropped 89% between April 2025 and March 2026. Demand peaked around April 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.