Keyword Overview Updated Jun 21, 2026

side hustle

'side hustle' is a highly searched keyword with 165,000 average monthly searches. It has moderate competition on Etsy with 14,074 listings targeting the keyword. Search interest dropped 18% between June 2025 and May 2026, so standing out with strong listings matters more than ever. With a keyword difficulty of 24/100, 'side hustle' is relatively easy to rank for because the 165,000 monthly searches far outweigh the competition. Products in this category typically sell between $0.99 and $69, with most priced around $9.99. The estimated cost per click for 'side hustle' is $2.61 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly Search Volume

165,000

High volume

Competition

14,074

Medium competition

Cost Per Click

$2.61

Low ad competition

Keyword Difficulty

24/100

Easy

'side hustle' Search Trend

MonthSearches
June 2025165,000
July 2025165,000
August 2025165,000
September 2025135,000
October 2025135,000
November 2025135,000
December 2025135,000
January 2026165,000
February 2026135,000
March 2026135,000
April 2026135,000
May 2026135,000

How Much Does 'side hustle' Cost on Etsy?

Under $10 55%
$10 – $25 35%
$25 – $50 7%
$50 – $100 3%
$100+ 0%

69 listings · USD

Search Volume by Country

165,000
USA 60,500
37%
UK 22,200
13%
EU 12,100
7%
OTHER 70,200
43%

Competition by Country

14,074
USA 9,980
71%
UK 899
6%
EU 515
4%
CAN 323
2%
AUS 263
2%
IND 70
0%
OTHER 2,024
14%

How to Rank for 'side hustle' on Etsy

Target the Right Market

United States leads both search demand (37%) and competition (71%) for 'side hustle', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets.

Price Competitively

The price range for 'side hustle' is unusually wide — from $0.99 up to $69. The median sits at $9.99, which is a better benchmark than the average since the spread is so large. The Under $10 range dominates at 55% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, volume drives revenue. Competitive pricing combined with strong listing photos helps convert browsers into buyers quickly.

Ranking Difficulty

With a difficulty score of 24/100, 'side hustle' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

'side hustle' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'side hustle planner' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'side hustle'

Top Etsy Listings for 'side hustle'

sample of 12 results

Frequently Asked Questions About 'side hustle'

'side hustle' receives 165,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 14,074 Etsy listings competing for 'side hustle'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'side hustle' has a keyword difficulty of 24/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'side hustle' products range from $0.99 to $69. The median is $9.99 and the average is $12.73. 55% of listings fall in the Under $10 range, which is where most buyer expectations are set.

United States generates 37% of searches for 'side hustle'. United Kingdom and European Union also show meaningful demand.

Since 'side hustle' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'side hustle' include 'side hustle planner' and 'passive income'.

The cost per click for 'side hustle' is $2.61. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume dropped 18% between June 2025 and May 2026. Demand peaked around June 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords Related to 'side hustle'

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