Keyword Overview Updated Jul 30, 2026

passive income

'passive income' is a highly searched keyword with 110,000 average monthly searches. It has moderate competition on Etsy with 19,860 listings targeting the keyword. In the past year, search interest peaked in August 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 27/100, 'passive income' is relatively easy to rank for because the 110,000 monthly searches far outweigh the competition. Products in this category typically sell between $1.65 and $93.32, with most priced around $7. The estimated cost per click for 'passive income' is $2.16 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly Search Volume

110,000

High volume

Competition

25,071

Medium competition

Cost Per Click

$2.16

Low ad competition

Keyword Difficulty

27/100

Easy

'passive income' Search Trend

MonthSearches
August 2025135,000
September 2025110,000
October 2025110,000
November 202590,500
December 2025110,000
January 2026110,000
February 202690,500
March 2026110,000
April 202690,500
May 2026110,000
June 202674,000
July 202674,000

How Much Does 'passive income' Cost on Etsy?

Under $10 62%
$10 – $25 22%
$25 – $50 14%
$50 – $100 2%
$100+ 0%

63 listings · USD

Search Volume by Country

110,000
USA 33,100
30%
IND 12,100
11%
UK 9,900
9%
EU 3,600
3%
OTHER 51,300
47%

Competition by Country

25,071
USA 20,247
81%
UK 1,720
7%
EU 1,541
6%
CAN 725
3%
AUS 708
3%
IND 130
1%
OTHER 0
0%

How to Rank for 'passive income' on Etsy

Target the Right Market

United States leads both search demand (30%) and competition (81%) for 'passive income', but neither is overwhelmingly dominant. India and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 4 tracked markets, this keyword has genuine international appeal.

Price Competitively

The price range for 'passive income' is unusually wide — from $1.65 up to $93.32. The median sits at $7, which is a better benchmark than the average since the spread is so large. The Under $10 range dominates at 62% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, volume drives revenue. Competitive pricing combined with strong listing photos helps convert browsers into buyers quickly.

Ranking Difficulty

With a difficulty score of 27/100, 'passive income' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

'passive income' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'online business' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'passive income'

Top Etsy Listings for 'passive income'

sample of 12 results
100,000+ Digital Product Ideas 2026 | Passive Income & Etsy Seller Guide

100,000+ Digital Product Ideas 2026 | Passive Income & Etsy Seller Guide

€4.00 7,031 442,362

KatherineDream

10+ Million Digital Products Bundle | Master Resell Rights MRR & Private Label Rights PLR for Passive Income, Done For You DFY

10+ Million Digital Products Bundle | Master Resell Rights MRR & Private Label Rights PLR for Passive Income, Done For You DFY

$4.50 2,445 111,257

charmoodle

Pinterest Marketing Guide: Passive Income with MRR & PLR (Canva Template)

Pinterest Marketing Guide: Passive Income with MRR & PLR (Canva Template)

NZD 6.50 180 1,683

DigitalBoutiqueNZ

100 Million + PLR & MRR Bundle for Scalable Passive Income | Master Resell Rights | Build Passive Income | Instant Download | And More...

100 Million + PLR & MRR Bundle for Scalable Passive Income | Master Resell Rights | Build Passive Income | Instant Download | And More...

$1.99 109 2,222

ZipDigitalStudio

Faceless YouTube Blueprint | AI Video Creation, Passive Income System

Faceless YouTube Blueprint | AI Video Creation, Passive Income System

$5.99 87 1,571

MintPixelMarket

500 Side Hustle Ideas Ebook, Passive Income Guide Canva Template Editable PLR resell ebook

500 Side Hustle Ideas Ebook, Passive Income Guide Canva Template Editable PLR resell ebook

€4.50 87 673

CreamartiPrintable

Self Confidence Bundle, Passive Income, Master Resell Rights, Private Label Rights, Done for You, Canva Template, Digital Download

Self Confidence Bundle, Passive Income, Master Resell Rights, Private Label Rights, Done for You, Canva Template, Digital Download

$27.00 86 1,095

HardKnocksAcademy

PLR Sewing Patterns Bundle: Resell Rights, Passive Income (Digital Download)

PLR Sewing Patterns Bundle: Resell Rights, Passive Income (Digital Download)

$31.00 72 2,056

LynnReesedesigns

Ebooks Business Starter 300,000 eBooks Mega Bundle ++ Plr Mrr, Resellable Ebooks, Plr Ebooks Passive Income, Financial Ebooks, Best Seller

Ebooks Business Starter 300,000 eBooks Mega Bundle ++ Plr Mrr, Resellable Ebooks, Plr Ebooks Passive Income, Financial Ebooks, Best Seller

€4.00 51 573

ProfitMRR

How To Create and Sell Digital Products, Beginner Passive Income Guide, Digital Product Starter Kit, Etsy Seller Business Ebook PDF

How To Create and Sell Digital Products, Beginner Passive Income Guide, Digital Product Starter Kit, Etsy Seller Business Ebook PDF

INR 150.00 37 1,007

MermaidDigiCo

The Instant Sales Formula | Passive Income Guide | Digital Download | Digital Marketing Strategy | eBook | MRR

The Instant Sales Formula | Passive Income Guide | Digital Download | Digital Marketing Strategy | eBook | MRR

$5.00 34 462

KiwiMomDesignStudio

PLR Monthly Calendar 2026 Spreadsheet, Passive Income Planner (Google Sheets)

PLR Monthly Calendar 2026 Spreadsheet, Passive Income Planner (Google Sheets)

€10.00 24 396

SudioPLR

Frequently Asked Questions About 'passive income'

'passive income' receives 110,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 19,860 Etsy listings competing for 'passive income'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'passive income' has a keyword difficulty of 27/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'passive income' products range from $1.65 to $93.32. The median is $7 and the average is $12.80. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 62% of listings fall in the Under $10 range, which is where most buyer expectations are set.

United States generates 30% of searches for 'passive income'. India and United Kingdom also show meaningful demand.

Since 'passive income' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'passive income' include 'online business' and 'make money online'.

The cost per click for 'passive income' is $2.16. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume dropped 45% between August 2025 and July 2026. Demand peaked around August 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords Related to 'passive income'

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