Keyword Overview Updated Jan 21, 2026

passive income

'passive income' is a highly searched keyword with 110,000 average monthly searches. It has moderate competition on Etsy with 18,995 listings targeting the keyword. In the past year, search interest peaked in July 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 27/100, 'passive income' is relatively easy to rank for because the 110,000 monthly searches far outweigh the competition. Products in this category typically sell between $1 and $99, with most priced around $8.12. The estimated cost per click for 'passive income' is $2.24 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly Search Volume

110,000

High volume

Competition

25,071

Medium competition

Cost Per Click

$2.24

Low ad competition

Keyword Difficulty

27/100

Easy

'passive income' Search Trend

MonthSearches
June 2025135,000
July 2025165,000
August 2025135,000
September 2025110,000
October 2025110,000
November 202590,500
December 2025110,000
January 2026110,000
February 202690,500
March 2026110,000
April 202690,500
May 2026110,000

How Much Does 'passive income' Cost on Etsy?

Under $10 57%
$10 – $25 28%
$25 – $50 11%
$50 – $100 4%
$100+ 0%

53 listings · USD

Search Volume by Country

110,000
USA 40,500
37%
IND 12,100
11%
UK 12,100
11%
EU 4,400
4%
OTHER 40,900
37%

Competition by Country

25,071
USA 20,247
81%
UK 1,720
7%
EU 1,541
6%
CAN 725
3%
AUS 708
3%
IND 130
1%
OTHER 0
0%

How to Rank for 'passive income' on Etsy

Target the Right Market

United States leads both search demand (37%) and competition (81%) for 'passive income', but neither is overwhelmingly dominant. India and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 4 tracked markets, this keyword has genuine international appeal.

Price Competitively

The price range for 'passive income' is unusually wide — from $1 up to $99. The median sits at $8.12, which is a better benchmark than the average since the spread is so large. The Under $10 range dominates at 57% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, volume drives revenue. Competitive pricing combined with strong listing photos helps convert browsers into buyers quickly.

Ranking Difficulty

With a difficulty score of 27/100, 'passive income' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

'passive income' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'master resell rights' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'passive income'

Top Etsy Listings for 'passive income'

sample of 12 results
1000 Digital Products Ideas To Create And Sell Today For Passive Income, Etsy Digital Downloads Small Business Ideas and Bestsellers to Sell

1000 Digital Products Ideas To Create And Sell Today For Passive Income, Etsy Digital Downloads Small Business Ideas and Bestsellers to Sell

£1.20 5,288 269,725

Upstrider

100,000+ Digital Product Ideas 2026 | Passive Income & Etsy Seller Guide

100,000+ Digital Product Ideas 2026 | Passive Income & Etsy Seller Guide

€4.00 5,073 313,767

KatherineDream

Passive Income eBook Bundle: MRR Resell Rights + Faceless Photos (Digital Download)

Passive Income eBook Bundle: MRR Resell Rights + Faceless Photos (Digital Download)

£19.99 3,109 75,668

MyyViralVault

Ultimate EBook PLR MRR Bundle Passive Income, PLR Mrr Digital Products, Master Resell Rights, plr ebook, Master Resell Rights Education, dfy

Ultimate EBook PLR MRR Bundle Passive Income, PLR Mrr Digital Products, Master Resell Rights, plr ebook, Master Resell Rights Education, dfy

€45.00 1,875 42,366

PLRasset

PLR Ebook Workbook PLR Digital Product Master Resell Rights Goal Getter Workbook Digital Marketing PLR Template Passive income planner

PLR Ebook Workbook PLR Digital Product Master Resell Rights Goal Getter Workbook Digital Marketing PLR Template Passive income planner

$1.00 1,119 14,031

topresellrightsshop

PLR EBOOKS Self Improvement Bundle/750 Digital Books With Resell Rights/Ebook Bundle/Personal Development/Digital Product Passive Income/MRR

PLR EBOOKS Self Improvement Bundle/750 Digital Books With Resell Rights/Ebook Bundle/Personal Development/Digital Product Passive Income/MRR

MXN 99.00 1,066 31,337

SLEEPHONEY

Best AI Video Course Bundle: Sell, Passive Income, Digital Marketing & Business Tools, AI Bundle, Ai model, Ai

Best AI Video Course Bundle: Sell, Passive Income, Digital Marketing & Business Tools, AI Bundle, Ai model, Ai

€27.00 724 12,743

PlrProfitStudio

10+ Million Digital Products Bundle | Master Resell Rights MRR & Private Label Rights PLR for Passive Income, Done For You DFY

10+ Million Digital Products Bundle | Master Resell Rights MRR & Private Label Rights PLR for Passive Income, Done For You DFY

$2.80 604 22,325

charmoodle

Faceless Digital Marketing Guide MRR Bundle Passive Income Ebook Done For You Content Faceless Reels TikTok Growth Strategy Digital Download

Faceless Digital Marketing Guide MRR Bundle Passive Income Ebook Done For You Content Faceless Reels TikTok Growth Strategy Digital Download

A$25.00 265 4,911

WealthywdigitalCo

MRR PLR Financial Freedom Ebook Guide, Ebook With Master Resell Rights & Private Label Rights, Passive Income Guide, Affiliate Marketing

MRR PLR Financial Freedom Ebook Guide, Ebook With Master Resell Rights & Private Label Rights, Passive Income Guide, Affiliate Marketing

A$4.50 255 2,788

Pixelresu

30+ Million Digital Products To Sell on Etsy Ideas 2025 Digital Downloads Passive Income mrr plr

30+ Million Digital Products To Sell on Etsy Ideas 2025 Digital Downloads Passive Income mrr plr

$2.00 179 5,556

WeareProfessional

85 Million Digital Products Bundle | Master Resell Rights MRR & Private Label Rights PLR for Passive Income, Done For You DFY

85 Million Digital Products Bundle | Master Resell Rights MRR & Private Label Rights PLR for Passive Income, Done For You DFY

$5.00 127 2,788

charmoodle

Frequently Asked Questions About 'passive income'

'passive income' receives 110,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 18,995 Etsy listings competing for 'passive income'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'passive income' has a keyword difficulty of 27/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'passive income' products range from $1 to $99. The median is $8.12 and the average is $13.37. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 57% of listings fall in the Under $10 range, which is where most buyer expectations are set.

United States generates 37% of searches for 'passive income'. India and United Kingdom also show meaningful demand.

Since 'passive income' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'passive income' include 'master resell rights' and 'digital marketing'.

The cost per click for 'passive income' is $2.24. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume dropped 19% between June 2025 and May 2026. Demand peaked around July 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords Related to 'passive income'

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