passive income
'passive income' is a highly searched keyword with 110,000 average monthly searches. It has moderate competition on Etsy with 19,860 listings targeting the keyword. In the past year, search interest peaked in August 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 27/100, 'passive income' is relatively easy to rank for because the 110,000 monthly searches far outweigh the competition. Products in this category typically sell between $1.65 and $93.32, with most priced around $7. The estimated cost per click for 'passive income' is $2.16 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly Search Volume
110,000
Competition
25,071
Cost Per Click
$2.16
Keyword Difficulty
27/100
Easy
'passive income' Search Trend
| Month | Searches |
|---|---|
| August 2025 | 135,000 |
| September 2025 | 110,000 |
| October 2025 | 110,000 |
| November 2025 | 90,500 |
| December 2025 | 110,000 |
| January 2026 | 110,000 |
| February 2026 | 90,500 |
| March 2026 | 110,000 |
| April 2026 | 90,500 |
| May 2026 | 110,000 |
| June 2026 | 74,000 |
| July 2026 | 74,000 |
How Much Does 'passive income' Cost on Etsy?
63 listings · USD
Search Volume by Country
110,000Competition by Country
25,071How to Rank for 'passive income' on Etsy
Target the Right Market
United States leads both search demand (30%) and competition (81%) for 'passive income', but neither is overwhelmingly dominant. India and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 4 tracked markets, this keyword has genuine international appeal.
Price Competitively
The price range for 'passive income' is unusually wide — from $1.65 up to $93.32. The median sits at $7, which is a better benchmark than the average since the spread is so large. The Under $10 range dominates at 62% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, volume drives revenue. Competitive pricing combined with strong listing photos helps convert browsers into buyers quickly.
Ranking Difficulty
With a difficulty score of 27/100, 'passive income' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization Tips
'passive income' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'online business' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'passive income'
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Top Etsy Listings for 'passive income'
sample of 12 results
100,000+ Digital Product Ideas 2026 | Passive Income & Etsy Seller Guide
KatherineDream
10+ Million Digital Products Bundle | Master Resell Rights MRR & Private Label Rights PLR for Passive Income, Done For You DFY
charmoodle
Pinterest Marketing Guide: Passive Income with MRR & PLR (Canva Template)
DigitalBoutiqueNZ
100 Million + PLR & MRR Bundle for Scalable Passive Income | Master Resell Rights | Build Passive Income | Instant Download | And More...
ZipDigitalStudio
Faceless YouTube Blueprint | AI Video Creation, Passive Income System
MintPixelMarket
500 Side Hustle Ideas Ebook, Passive Income Guide Canva Template Editable PLR resell ebook
CreamartiPrintable
Self Confidence Bundle, Passive Income, Master Resell Rights, Private Label Rights, Done for You, Canva Template, Digital Download
HardKnocksAcademy
PLR Sewing Patterns Bundle: Resell Rights, Passive Income (Digital Download)
LynnReesedesigns
Ebooks Business Starter 300,000 eBooks Mega Bundle ++ Plr Mrr, Resellable Ebooks, Plr Ebooks Passive Income, Financial Ebooks, Best Seller
ProfitMRR
How To Create and Sell Digital Products, Beginner Passive Income Guide, Digital Product Starter Kit, Etsy Seller Business Ebook PDF
MermaidDigiCo
The Instant Sales Formula | Passive Income Guide | Digital Download | Digital Marketing Strategy | eBook | MRR
KiwiMomDesignStudio
PLR Monthly Calendar 2026 Spreadsheet, Passive Income Planner (Google Sheets)
SudioPLR
Frequently Asked Questions About 'passive income'
'passive income' receives 110,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
There are 19,860 Etsy listings competing for 'passive income'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
'passive income' has a keyword difficulty of 27/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
Prices for 'passive income' products range from $1.65 to $93.32. The median is $7 and the average is $12.80. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 62% of listings fall in the Under $10 range, which is where most buyer expectations are set.
United States generates 30% of searches for 'passive income'. India and United Kingdom also show meaningful demand.
Since 'passive income' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'passive income' include 'online business' and 'make money online'.
The cost per click for 'passive income' is $2.16. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Search volume dropped 45% between August 2025 and July 2026. Demand peaked around August 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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