passive income
'passive income' is a highly searched keyword with 90,500 average monthly searches. It has moderate competition on Etsy with 19,860 listings targeting the keyword. Search interest dropped 33% between September 2025 and August 2026, so standing out with strong listings matters more than ever. With a keyword difficulty of 27/100, 'passive income' is relatively easy to rank for because the 90,500 monthly searches far outweigh the competition. Products in this category typically sell between $1.65 and $93.32, with most priced around $7. The estimated cost per click for 'passive income' is $2.32 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly search volume
90,500
Competition
22,912
Cost per click
$2.32
Keyword difficulty
27/100
Easy
'passive income' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 110,000 |
| October 2025 | 110,000 |
| November 2025 | 90,500 |
| December 2025 | 110,000 |
| January 2026 | 110,000 |
| February 2026 | 90,500 |
| March 2026 | 110,000 |
| April 2026 | 90,500 |
| May 2026 | 110,000 |
| June 2026 | 74,000 |
| July 2026 | 74,000 |
| August 2026 | 74,000 |
How much does 'passive income' cost on Etsy?
63 listings · USD
Search volume by country
90,500Competition by country
22,912How to rank for 'passive income' on Etsy
Target the right market
United States leads both search demand (37%) and competition (79%) for 'passive income', but neither is overwhelmingly dominant. India and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 5 tracked markets, this keyword has genuine international appeal.
Price competitively
The price range for 'passive income' is unusually wide — from $1.65 up to $93.32. The median sits at $7, which is a better benchmark than the average since the spread is so large. The Under $10 range dominates at 62% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, volume drives revenue. Competitive pricing combined with strong listing photos helps convert browsers into buyers quickly.
Ranking difficulty
With a difficulty score of 27/100, 'passive income' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization tips
'passive income' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'online business' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'passive income'
Generate Tags
Find the best tags to pair with 'passive income' based on real Etsy search data
Open toolGenerate Titles
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Open toolListing Studio
Create a complete, optimized Etsy listing around 'passive income' from scratch
Open toolVideo Generator
Turn your 'passive income' product photos into a listing video
Open toolTop Etsy listings for 'passive income'
Sample of 12 results
100,000+ Digital Product Ideas 2026 | Passive Income & Etsy Seller Guide
KatherineDream
10+ Million Digital Products Bundle | Master Resell Rights MRR & Private Label Rights PLR for Passive Income, Done For You DFY
charmoodle
Pinterest Marketing Guide: Passive Income with MRR & PLR (Canva Template)
DigitalBoutiqueNZ
100 Million + PLR & MRR Bundle for Scalable Passive Income | Master Resell Rights | Build Passive Income | Instant Download | And More...
ZipDigitalStudio
Faceless YouTube Blueprint | AI Video Creation, Passive Income System
MintPixelMarket
500 Side Hustle Ideas Ebook, Passive Income Guide Canva Template Editable PLR resell ebook
CreamartiPrintable
Self Confidence Bundle, Passive Income, Master Resell Rights, Private Label Rights, Done for You, Canva Template, Digital Download
HardKnocksAcademy
PLR Sewing Patterns Bundle: Resell Rights, Passive Income (Digital Download)
LynnReesedesigns
Ebooks Business Starter 300,000 eBooks Mega Bundle ++ Plr Mrr, Resellable Ebooks, Plr Ebooks Passive Income, Financial Ebooks, Best Seller
ProfitMRR
How To Create and Sell Digital Products, Beginner Passive Income Guide, Digital Product Starter Kit, Etsy Seller Business Ebook PDF
MermaidDigiCo
The Instant Sales Formula | Passive Income Guide | Digital Download | Digital Marketing Strategy | eBook | MRR
KiwiMomDesignStudio
PLR Monthly Calendar 2026 Spreadsheet, Passive Income Planner (Google Sheets)
SudioPLR
Frequently asked questions about 'passive income'
How much search demand does 'passive income' get?
'passive income' receives 90,500 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
How saturated is the market for 'passive income'?
There are 19,860 Etsy listings competing for 'passive income'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
Is 'passive income' worth targeting for my Etsy shop?
'passive income' has a keyword difficulty of 27/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
What should I charge for 'passive income' products?
Prices for 'passive income' products range from $1.65 to $93.32. The median is $7 and the average is $12.80. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 62% of listings fall in the Under $10 range, which is where most buyer expectations are set.
Which countries have the most demand for 'passive income'?
United States generates 37% of searches for 'passive income'. India and United Kingdom also show meaningful demand.
How do I get my listing to rank for 'passive income'?
Since 'passive income' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'passive income' include 'online business' and 'make money online'.
How commercially valuable is 'passive income'?
The cost per click for 'passive income' is $2.32. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Is 'passive income' seasonal or trending?
Search volume dropped 33% between September 2025 and August 2026. Demand peaked around September 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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