recipe
'recipe' is a highly searched keyword with 1,220,000 average monthly searches. It has heavy competition on Etsy with 270,338 listings targeting the keyword. In the past year, search interest peaked in September 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 43/100, ranking for 'recipe' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1.49 and $224.99, with most priced around $12.50. The estimated cost per click for 'recipe' is $0.69 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly search volume
1,220,000
Competition
282,625
Cost per click
$0.69
Keyword difficulty
43/100
Moderate
'recipe' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 2,240,000 |
| October 2025 | 1,220,000 |
| November 2025 | 1,220,000 |
| December 2025 | 1,220,000 |
| January 2026 | 1,220,000 |
| February 2026 | 1,000,000 |
| March 2026 | 1,000,000 |
| April 2026 | 1,000,000 |
| May 2026 | 1,000,000 |
| June 2026 | 1,000,000 |
| July 2026 | 1,220,000 |
| August 2026 | 1,500,000 |
How much does 'recipe' cost on Etsy?
76 listings · USD
Search volume by country
1,220,000Competition by country
282,625How to rank for 'recipe' on Etsy
Target the right market
United States leads both search demand (45%) and competition (83%) for 'recipe', but neither is overwhelmingly dominant. India and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 6 tracked markets, this keyword has genuine international appeal.
Price competitively
The price range for 'recipe' is unusually wide — from $1.49 up to $224.99. The median sits at $12.50, which is a better benchmark than the average since the spread is so large. The Under $10 range dominates at 41% of listings — pricing outside this band means either competing on value or justifying a premium. Low price points in a crowded market mean margins are tight. Stand out with bundling, fast shipping, or personalization rather than racing to the bottom on price.
Ranking difficulty
With a difficulty score of 43/100, 'recipe' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.
Optimization tips
'recipe' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'printable recipe' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'recipe'
Generate Tags
Find the best tags to pair with 'recipe' based on real Etsy search data
Open toolGenerate Titles
Build a click-worthy listing title that includes 'recipe' in the right position
Open toolListing Studio
Create a complete, optimized Etsy listing around 'recipe' from scratch
Open toolVideo Generator
Turn your 'recipe' product photos into a listing video
Open toolTop Etsy listings for 'recipe'
Sample of 12 results
Personalized recipe book recipe binder Wooden recipe book Binder cookbook Custom recipes book Mother's Day Gift anniversary gift
TsarLeather
Personalized Wooden Recipe Box With Dividers and Cards Recipe Box Recipe Cards Box Christmas Gift For Mom Hausewarming Gift Gift For Wife
StreamWoodStudio
BEST RECIPE For homemade version of Longhorn Steakhouse's Parmesan Crusted Chicken Download.
SaraWorldShop
Christmas tea towel | custom handwritten recipe tea towel | barn fir trees keepsake recipe christmas towel | flour sack tea towel mtt-012
zoeysattic
Personalized Recipe Book: Custom Family Cookbook with Measurement Page. 134 - 400 Pages
KubikGe
Personalized Wooden Recipe Book: Custom Recipe Binder 3 Ring, Family Cookbook
AureaNarrative
The Kitchen Witch Engraved Wooden Recipe Book Box w/ Hidden Conversion Chart & Card Holder
HazelMoonCo
Recipe SVG PNG Bundle: Kitchen SVG, Gingerbread Cookie Svg, Hot Cocoa Svg, Farmhouse Kitchen, Cookie Recipe Svg, For Cricut, (Digital Files)
StudioCoastalCrafts
Editable Recipe Card Template - 4x6" and 5x7" - Minimal Contemporary Design - Blank Fillable PDF - Double-sided - Printable Instant Download
PrettyPrintedPerfect
BEST RECIPE For Baked Cream Cheese Spaghetti Casserole Download.
SaraWorldShop
cooking mama 4×6 risograph recipe cards set of 5
Softspotsriso
Handwritten Recipe Cutting Board for Mother's day gift, Mom and Grandma Gift, Engraved Family Recipe Board, Unique gift for Mother in Law
NorthCraftWood
Frequently asked questions about 'recipe'
How much search demand does 'recipe' get?
'recipe' receives 1,220,000 monthly searches globally. That's substantial demand, but with 270,338 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (45%) comes from United States.
How saturated is the market for 'recipe'?
There are 270,338 Etsy listings competing for 'recipe'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
Is 'recipe' worth targeting for my Etsy shop?
'recipe' has a keyword difficulty of 43/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
What should I charge for 'recipe' products?
Prices for 'recipe' products range from $1.49 to $224.99. The median is $12.50 and the average is $24.65. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 41% of listings fall in the Under $10 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
Which countries have the most demand for 'recipe'?
United States generates 45% of searches for 'recipe'. India and European Union also show meaningful demand.
How do I get my listing to rank for 'recipe'?
Since 'recipe' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'recipe' include 'printable recipe' and 'recipe book'.
How commercially valuable is 'recipe'?
The cost per click for 'recipe' is $0.69. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Is 'recipe' seasonal or trending?
Search volume dropped 33% between September 2025 and August 2026. Demand peaked around September 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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