plaster of paris

'plaster of paris' receives 135,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 1,571 Etsy listings competing for 'plaster of paris'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold. Most competition comes from United Kingdom sellers (53%), while demand is strongest in United States — a gap worth exploiting.

'plaster of paris' has a keyword difficulty of 9/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'plaster of paris' products range from $3 to $198. The median is $15 and the average is $34.63. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 46% of listings fall in the Under $10 range, which is where most buyer expectations are set.

United States generates 20% of searches for 'plaster of paris'. Competition is centered in United Kingdom instead, which means United States buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Place 'plaster of paris' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'plaster of paris' include 'northcott' and 'vintage'.

The cost per click for 'plaster of paris' is $0.33. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 19% between July 2025 and June 2026. Demand peaked around July 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.