passport
'passport' is a highly searched keyword with 2,240,000 average monthly searches. It has heavy competition on Etsy with 69,492 listings targeting the keyword. Search demand held steady between October 2025 and September 2026 with no major seasonal swings. With a keyword difficulty of 35/100, ranking for 'passport' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1.99 and $85, with most priced around $23.16. The estimated cost per click for 'passport' is $3.60 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly search volume
2,240,000
Competition
69,492
Cost per click
$3.60
Keyword difficulty
35/100
Moderate
'passport' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 1,830,000 |
| November 2025 | 1,830,000 |
| December 2025 | 1,830,000 |
| January 2026 | 2,240,000 |
| February 2026 | 2,740,000 |
| March 2026 | 2,240,000 |
| April 2026 | 1,830,000 |
| May 2026 | 2,240,000 |
| June 2026 | 2,240,000 |
| July 2026 | 2,240,000 |
| August 2026 | 2,240,000 |
| September 2026 | 1,830,000 |
How much does 'passport' cost on Etsy?
37 listings · USD
Search volume by country
2,240,000Competition by country
69,492How to rank for 'passport' on Etsy
Target the right market
United States leads both search demand (25%) and competition (43%) for 'passport', but neither is overwhelmingly dominant.
Price competitively
The price range for 'passport' is unusually wide — from $1.99 up to $85. The median sits at $23.16, which is a better benchmark than the average since the spread is so large. The most populated bracket is $25 – $50 (35% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 35/100, 'passport' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $3.60 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization tips
'passport' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'passport holder' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'passport'
Generate Tags
Find the best tags to pair with 'passport' based on real Etsy search data
Open toolGenerate Titles
Build a click-worthy listing title that includes 'passport' in the right position
Open toolListing Studio
Create a complete, optimized Etsy listing around 'passport' from scratch
Open toolVideo Generator
Turn your 'passport' product photos into a listing video
Open toolTop Etsy listings for 'passport'
Sample of 12 results
Personalised Passport Holder & Luggage Tag ,Custom Passport Wallet ,Wedding Gift,Travel Gift for Her ,Groomsmen Proposal, Travel Accessories
mypillowdesignuk
GIG PASSPORT (VERSION 2)
Gracemeltongraphics
Theatre Passport | Scrapbook and journal for theatre fans
stageycorner
Italian Leather Passport Cover or Passport Holder, Personalized Passport Cover, Leather Passport Holder, Personalized Travel wallet
GiftsAndTravel
Personalized Leather Passport Holder with AirTag Slot, RFID Travel Wallet, Custom Engraved Gift for Dad, Husband, Traveler
kaorart
Personalized Passport Holder & Luggage Tag Set, Custom Leather Passport Cover, Travel Gifts
LuminousEtch
Personalized Passport Holder & Luggage Tag Set | Custom Passport Wallet | Wedding Gift | Travel Gifts
WeddingFavorCreation
Personalised Leather Passport Holder & Luggage Tag Set, Bridesmaid, Bride or Honeymoon Gift, Travel Accessories, Custom Gifts for Her
MyPIEssentials
Personalised Travel Set, Travel Gift Set, Passport and Luggage Tag Gift Set, Travel Wallet Set, Customized Bridesmaid and Bride Passport Set
SoCraftyStoreUK
Personalized Leather Passport Cover Leather Passport Holder Travel wallet Monogrammed Mens passport wallet Personalized Travel gift for her
UnusLeather
Reisegutschein Reisepass I Boarding Pass personalisiert I versch. Farben | Rubbelkarte | Gutschein Reise | Flugticket Urlaub I Passport gold
PresentLab24
Custom Passport Holder, Personalized Luggage Tag, Custom Leather RFID Passport Cover, Engraved Passport Wallet with Luggage Tag,Travel Gifts
AliciaWalkerArt
Frequently asked questions about 'passport'
How much search demand does 'passport' get?
'passport' receives 2,240,000 monthly searches globally. That's substantial demand, but with 69,492 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.
How saturated is the market for 'passport'?
There are 69,492 Etsy listings competing for 'passport'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
Is 'passport' worth targeting for my Etsy shop?
'passport' has a keyword difficulty of 35/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
What should I charge for 'passport' products?
Prices for 'passport' products range from $1.99 to $85. The median is $23.16 and the average is $25.66. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
Which countries have the most demand for 'passport'?
United States generates 25% of searches for 'passport'.
How do I get my listing to rank for 'passport'?
Since 'passport' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'passport' include 'passport holder' and 'passport cover'.
How commercially valuable is 'passport'?
The cost per click for 'passport' is $3.60. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Is 'passport' seasonal or trending?
Search volume held steady between October 2025 and September 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around February 2026.
Keywords related to 'passport'
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