passport holder

'passport holder' receives 74,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 23,584 Etsy listings competing for 'passport holder'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'passport holder' has a keyword difficulty of 30/100 (easy). Combined with a median product price of $27.50, this is a strong opportunity — low competition and a price point that supports healthy margins.

Prices for 'passport holder' products range from $1.50 to $340. The median is $27.50 and the average is $36.33. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 47% of listings fall in the $25 – $50 range, which is where most buyer expectations are set.

United States generates 37% of searches for 'passport holder'.

Since 'passport holder' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'passport holder' include 'passport cover' and 'passport wallet'.

The cost per click for 'passport holder' is $0.73. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 18% between May 2025 and April 2026. Demand peaked around December 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.