pagan
'pagan' is a highly searched keyword with 301,000 average monthly searches. It has heavy competition on Etsy with 243,809 listings targeting the keyword. In the past year, search interest peaked in December 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 44/100, ranking for 'pagan' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $2.49 and $339.60, with most priced around $22. The estimated cost per click for 'pagan' is $1.01 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly search volume
301,000
Competition
243,809
Cost per click
$1.01
Keyword difficulty
44/100
Moderate
'pagan' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 368,000 |
| October 2025 | 368,000 |
| November 2025 | 368,000 |
| December 2025 | 450,000 |
| January 2026 | 301,000 |
| February 2026 | 301,000 |
| March 2026 | 301,000 |
| April 2026 | 301,000 |
| May 2026 | 246,000 |
| June 2026 | 246,000 |
| July 2026 | 246,000 |
| August 2026 | 301,000 |
How much does 'pagan' cost on Etsy?
49 listings · USD
Search volume by country
301,000Competition by country
243,809How to rank for 'pagan' on Etsy
Target the right market
United States leads both search demand (45%) and competition (55%) for 'pagan', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 5 tracked markets, this keyword has genuine international appeal.
Price competitively
The price range for 'pagan' is unusually wide — from $2.49 up to $339.60. The median sits at $22, which is a better benchmark than the average since the spread is so large. The most populated bracket is Under $10 (35% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 44/100, 'pagan' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.01 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization tips
'pagan' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'wheel of the year' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'pagan'
Generate Tags
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Open toolGenerate Titles
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Open toolListing Studio
Create a complete, optimized Etsy listing around 'pagan' from scratch
Open toolVideo Generator
Turn your 'pagan' product photos into a listing video
Open toolTop Etsy listings for 'pagan'
Sample of 12 results
Moon Necklace, hand forged iron pendant, pagan necklace, iron jewelry, moon pendant, forged necklace, iron art, goth jewelry, pagan pendant
ANTYDESIGN
Witch Compass Decal - witchy wiccan pagan vinyl decal, bumper sticker for cars, laptops
MugwumpStudios
Orthoceras Fossil Necklace - Witch Necklace - Pagan Necklace - Wiccan Jewelry - Black Stone Pendant - Wiccan Necklace - Fossil Jewelry
Chrysalism
Witchcraft Symbols Mold for Tealight Candles, Celtic Pagan Wax Melts - Wiccan soft Silicone Mould
manuartnet
Natural Witch Broom, Halloween Pagan broom besom, Halloween Broom
MadWitchBrooms
The Turning of the Wheel Pagan Watercolor Vinyl Art Sticker. Decal for Journals, Water Bottles and Laptops
WildWoodsFarmStudio
Handforged Brass Loki Rune Necklace – Norse Pagan Talisman
VeinaCrafts
HARE & MOON - Pagan Wicca Handmade Leather Journal Diary Book of Shadows
GaiaArtBooks
wheel of the year greeting card, pagan card, nature
GlitterAndEarth
Pagan Prayer Beads -- Celtic Rosary -- With Beautiful Onyx and Shell Beads
WintersMorn2
Beltane 2.0 Deco Planner Stickers, Pagan Sabbat Deco Sampler, Hand Drawn Wicca Stickers, Book of Shadows
WiseMinervaStudio
Silver Plated Pentagram Charm: Pagan Clip On Charm
EmmaFleet
Frequently asked questions about 'pagan'
How much search demand does 'pagan' get?
'pagan' receives 301,000 monthly searches globally. That's substantial demand, but with 243,809 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (45%) comes from United States.
How saturated is the market for 'pagan'?
There are 243,809 Etsy listings competing for 'pagan'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
Is 'pagan' worth targeting for my Etsy shop?
'pagan' has a keyword difficulty of 44/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
What should I charge for 'pagan' products?
Prices for 'pagan' products range from $2.49 to $339.60. The median is $22 and the average is $43.18. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
Which countries have the most demand for 'pagan'?
United States generates 45% of searches for 'pagan'. United Kingdom and European Union also show meaningful demand.
How do I get my listing to rank for 'pagan'?
Since 'pagan' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'pagan' include 'wheel of the year' and 'witch'.
How commercially valuable is 'pagan'?
The cost per click for 'pagan' is $1.01. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Is 'pagan' seasonal or trending?
Search volume dropped 18% between September 2025 and August 2026. Demand peaked around December 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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