Keyword Overview Updated Aug 10, 2026

witch

'witch' is a highly searched keyword with 550,000 average monthly searches. It has heavy competition on Etsy with 970,113 listings targeting the keyword. In the past year, search interest peaked in October 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 50/100, ranking for 'witch' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $4.95 and $990, with most priced around $38.45. The estimated cost per click for 'witch' is $1.09 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly Search Volume

550,000

High volume

Competition

970,113

High competition

Cost Per Click

$1.09

Low ad competition

Keyword Difficulty

50/100

Moderate

'witch' Search Trend

MonthSearches
August 2025550,000
September 2025673,000
October 20251,220,000
November 2025673,000
December 2025550,000
January 2026550,000
February 2026450,000
March 2026550,000
April 2026550,000
May 2026550,000
June 2026550,000
July 2026450,000

How Much Does 'witch' Cost on Etsy?

Under $10 9%
$10 – $25 28%
$25 – $50 21%
$50 – $100 29%
$100+ 13%

68 listings · USD

Search Volume by Country

550,000
USA 165,000
30%
EU 74,000
13%
UK 40,500
7%
CAN 18,100
3%
AUS 14,800
3%
OTHER 237,600
43%

Competition by Country

970,113
USA 633,147
65%
EU 94,177
10%
UK 86,562
9%
CAN 37,226
4%
AUS 16,188
2%
IND 4,844
0%
OTHER 97,969
10%

How to Rank for 'witch' on Etsy

Target the Right Market

United States leads both search demand (30%) and competition (65%) for 'witch', but neither is overwhelmingly dominant. European Union and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 5 tracked markets, this keyword has genuine international appeal.

Price Competitively

The price range for 'witch' is unusually wide — from $4.95 up to $990. The median sits at $38.45, which is a better benchmark than the average since the spread is so large. The most populated bracket is $50 – $100 (29% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 50/100, 'witch' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.09 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'witch' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'magic wand' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'witch'

Top Etsy Listings for 'witch'

sample of 12 results
Custom Magic Wand: Personalized Handmade Wooden Wand for Witch or Wizard Cosplay & LARP

Custom Magic Wand: Personalized Handmade Wooden Wand for Witch or Wizard Cosplay & LARP

C$75.00 7,324 433,322

FantasyByNumbers

Ram Horn Skull Pagan Viking Ritual Skull witchcraft skull Deer Antler headpiece samhain festival ritual skull Wicca shaman Salem witch pagan

Ram Horn Skull Pagan Viking Ritual Skull witchcraft skull Deer Antler headpiece samhain festival ritual skull Wicca shaman Salem witch pagan

$71.11 6,601 116,174

HigginsCreek

Maleficent Witch Dark Fairy Sorceress Costume - Ren Faire Goth Neo Victorian Layered Dress

Maleficent Witch Dark Fairy Sorceress Costume - Ren Faire Goth Neo Victorian Layered Dress

$218.00 3,638 99,812

SitgesCollections

Adjustable Leather Wand Holster for Wizards, Witches and Warlocks. Cosplay, Renaissance, LARP

Adjustable Leather Wand Holster for Wizards, Witches and Warlocks. Cosplay, Renaissance, LARP

$24.95 1,853 24,635

FierceEagleLeather

Witch Hat Apprentices Anime Stickers | Cute Colorful Anime Fan Art on Matte Vinyl

Witch Hat Apprentices Anime Stickers | Cute Colorful Anime Fan Art on Matte Vinyl

$5.00 1,131 3,773

vampirevalentineshop

Black twisted crochet witch hat – Halloween costume accessory, witchy gift, witchcore

Black twisted crochet witch hat – Halloween costume accessory, witchy gift, witchcore

$75.00 795 8,677

CatchMeHooking

Let Your Wand Choose You - Handcrafted Wand - Wizard, Witch, Witchcraft, Wicca, Goth, Pagan, Spiritual, Cosplay, Anime, Costume Magic Wand

Let Your Wand Choose You - Handcrafted Wand - Wizard, Witch, Witchcraft, Wicca, Goth, Pagan, Spiritual, Cosplay, Anime, Costume Magic Wand

$25.00 426 12,359

ArtsyGalStudios

Umineko Witches Chibi Anime Stickers | Cute Colorful Visual Novel Fan Art on Waterproof Matte Vinyl

Umineko Witches Chibi Anime Stickers | Cute Colorful Visual Novel Fan Art on Waterproof Matte Vinyl

$5.00 266 1,410

vampirevalentineshop

Zauberstab personalisiert, MomisWands, Individuell, Zauberstab auf Maß, Magic Wand, Hexe, Zauberer, Weihnachtsgeschenk, Geburtstag, LARP

Zauberstab personalisiert, MomisWands, Individuell, Zauberstab auf Maß, Magic Wand, Hexe, Zauberer, Weihnachtsgeschenk, Geburtstag, LARP

€64.99 246 11,464

MomisWands

Blue Witch Broom Besom Halloween Wizard broom witches broom Lightning bolt kitchen witch Aquamarine Costume Accessory

Blue Witch Broom Besom Halloween Wizard broom witches broom Lightning bolt kitchen witch Aquamarine Costume Accessory

$87.00 241 4,526

MeckleyBrooms

Handmade Witch Dinosaur - Cute Nature Figure for Autumn and Halloween!

Handmade Witch Dinosaur - Cute Nature Figure for Autumn and Halloween!

£5.89 234 2,113

DeepSeaCritters

Witch and Wizard Wand in Real Wooden Display Box - Will O'Wisp's Wand Emporium - Certificate of Authenticity (The Cosmos)

Witch and Wizard Wand in Real Wooden Display Box - Will O'Wisp's Wand Emporium - Certificate of Authenticity (The Cosmos)

$39.95 177 3,430

WillOWispWands

Frequently Asked Questions About 'witch'

'witch' receives 550,000 monthly searches globally. That's substantial demand, but with 970,113 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 970,113 Etsy listings competing for 'witch'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'witch' has a keyword difficulty of 50/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'witch' products range from $4.95 to $990. The median is $38.45 and the average is $72.14. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 30% of searches for 'witch'. European Union and United Kingdom also show meaningful demand.

Since 'witch' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'witch' include 'magic wand' and 'halloween'.

The cost per click for 'witch' is $1.09. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume dropped 18% between August 2025 and July 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords Related to 'witch'

Ready to stand out?

Join 500,000+ Etsy sellers growing with RankHero.

Start Free

No credit card required