night light

'night light' receives 135,000 monthly searches globally. That's substantial demand, but with 193,721 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 193,721 Etsy listings competing for 'night light'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'night light' has a keyword difficulty of 46/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'night light' products range from $3.60 to $175.90. The median is $31.28 and the average is $39.61. 42% of listings fall in the $25 – $50 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 30% of searches for 'night light'. United Kingdom and European Union also show meaningful demand.

Since 'night light' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'night light' include 'custom night light' and 'nursery night light'.

The cost per click for 'night light' is $0.50. High ad competition combined with a median product price of $31.28 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Search volume dropped 19% between July 2025 and June 2026. Demand peaked around July 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.