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Keyword overview

waterbased paints

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Monthly search volume

33,100

High volume

Competition

934

Low competition

Cost per click

$0.60

Medium ad competition

Keyword difficulty

10/100

Easy

'waterbased paints' search trend

Monthly searches

MonthSearches
September 202533,100
October 202540,500
November 202549,500
December 202549,500
January 202640,500
February 202633,100
March 202627,100
April 202618,100
May 202622,200
June 202674,000
July 202622,200
August 202622,200

Search volume by country

33,100
USA 22,200
67%
EU 390
1%
OTHER 10,510
32%

Competition by country

934
UK 397
43%
USA 331
35%
EU 206
22%
OTHER 0
0%

How to rank for 'waterbased paints' on Etsy

Target the right market

Search demand for 'waterbased paints' is strongest in United States (67%), but most competing listings come from sellers in United Kingdom (43%). This gap suggests United States buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking difficulty

With a difficulty score of 10/100, 'waterbased paints' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization tips

'waterbased paints' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'waterbased paints'

Frequently asked questions about 'waterbased paints'

How much search demand does 'waterbased paints' get?

'waterbased paints' receives 33,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (67%) comes from United States.

How saturated is the market for 'waterbased paints'?

There are 823 Etsy listings competing for 'waterbased paints'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold. Most competition comes from United Kingdom sellers (43%), while demand is strongest in United States — a gap worth exploiting.

Is 'waterbased paints' worth targeting for my Etsy shop?

'waterbased paints' has a keyword difficulty of 10/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Which countries have the most demand for 'waterbased paints'?

United States generates 67% of searches for 'waterbased paints'. Competition is centered in United Kingdom instead, which means United States buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

How do I get my listing to rank for 'waterbased paints'?

Since 'waterbased paints' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

How commercially valuable is 'waterbased paints'?

The cost per click for 'waterbased paints' is $0.60. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Is 'waterbased paints' seasonal or trending?

Search volume dropped 33% between September 2025 and August 2026. Demand peaked around June 2026, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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