waterbased paints

'waterbased paints' receives 33,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 823 Etsy listings competing for 'waterbased paints'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold. Most competition comes from United Kingdom sellers (48%), while demand is strongest in European Union — a gap worth exploiting.

'waterbased paints' has a keyword difficulty of 12/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

European Union generates 1% of searches for 'waterbased paints'. Competition is centered in United Kingdom instead, which means European Union buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'waterbased paints' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

The cost per click for 'waterbased paints' is $0.49. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Search volume held steady between May 2025 and April 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around November 2025.