mummy mug
'mummy mug' is a highly searched keyword with 8,100 average monthly searches. It has moderate competition on Etsy with 7,735 listings targeting the keyword. In the past year, search interest peaked in March 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 30/100, 'mummy mug' is relatively easy to rank for because the 8,100 monthly searches far outweigh the competition. Products in this category typically sell between $2 and $49.83, with most priced around $17.97. The estimated cost per click for 'mummy mug' is $0.93 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly search volume
8,100
Competition
7,850
Cost per click
$0.93
Keyword difficulty
30/100
Easy
'mummy mug' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 5,400 |
| October 2025 | 5,400 |
| November 2025 | 9,900 |
| December 2025 | 12,100 |
| January 2026 | 6,600 |
| February 2026 | 9,900 |
| March 2026 | 18,100 |
| April 2026 | 6,600 |
| May 2026 | 6,600 |
| June 2026 | 3,600 |
| July 2026 | 4,400 |
| August 2026 | 5,400 |
How much does 'mummy mug' cost on Etsy?
12 listings · USD
Search volume by country
8,100Competition by country
7,850How to rank for 'mummy mug' on Etsy
Target the right market
The market for 'mummy mug' is heavily concentrated in United Kingdom, which accounts for 81% of searches and 66% of competition. Sellers targeting this keyword should prioritize United Kingdom shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing. With active demand in 6 tracked markets, this keyword has genuine international appeal.
Price competitively
Sellers listing under 'mummy mug' price between $2 and $49.83, clustering around a median of $17.97. The $10 – $25 range dominates at 75% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 30/100, 'mummy mug' is rated easy to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.
Optimization tips
'mummy mug' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'mothers day gift' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'mummy mug'
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Open toolTop Etsy listings for 'mummy mug'
Sample of 12 results
Mummy Mug - Daddy Mug - Est. - New Parents - New Mum - New Dad - Baby Shower Gift - New Baby Gift - Handpainted Mug - Personalised
CheviotCeramics
New Mum Gifts, Mummy Mug, New Baby Congratulations, Baby Shower Gifts For Mummy To Be, Pregnancy Gift For Friend, First Time Mum, BFF Gift
UniquePGifts
Personalised Mummy Mug, Gifts For Mum, New Mum Mug, Mum Gift From Kids, Baby Shower Gift, Mug For Mum, Mothers Day Gift, New Mummy Birthday
UniquePGifts
PERSONALISED Mummy Mug, Mummy Christmas Gift For Her, Mug Gift For Her, Mum Birthday Mug, Personalised Mummy Mug, Mothers Day Gift Mummy
TheWhistlingWren
The One Where I Became a Mummy Mug: New Mum Gift
RiskAdesigns
Personalized Fine Bone China Mummy Mug
FAIRYMELLOWS
personalised mummy mug, mothers day mug, mummy birthday gift, mum and children hands mug new mum gift, gift from children
BoxedEmbraces
Mummy I Love You This Much, Mummy We Love You This Much Mug - Personalised Mummy Mug, Birthday Gift, For Mum, Mummy, For Her
ArrowGiftCoLtd
Personalised Mummy Mug, Mummy Christmas Gift For Her, Mug Gift For Her, Mum Birthday Mug, Personalised Mummy Mug, Mothers Day Gift, Bunnies
ElfindesignsUK
Personalised Mummy Mug | Custom Name & Est. Date Glass Coffee Cup | New Mum Keepsake | Baby Arrival Announcement | Christmas Gift For Mum
JonahCo
Mummy mug, Personalised Mummy Gift, Mummysaurus mug, Mummy Birthday gift, Mum Dinosaur Cup, Mother's day gift, Mummy Valentines Day Gift
HappyTrendx
Mummy Mug, Daddy Mug, Mummy And Daddy Mugs, Mummy and Mummy Mugs, Daddy and Daddy Mugs, New Baby Gift, Mum Gift, Dad Gift, Personalised Gift
PsPrintsPersonalised
Frequently asked questions about 'mummy mug'
How much search demand does 'mummy mug' get?
'mummy mug' receives 8,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (81%) comes from United Kingdom.
How saturated is the market for 'mummy mug'?
There are 7,735 Etsy listings competing for 'mummy mug'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
Is 'mummy mug' worth targeting for my Etsy shop?
'mummy mug' has a keyword difficulty of 30/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
What should I charge for 'mummy mug' products?
Prices for 'mummy mug' products range from $2 to $49.83. The median is $17.97 and the average is $20.26. 75% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.
Which countries have the most demand for 'mummy mug'?
United Kingdom generates 81% of searches for 'mummy mug'. Australia and European Union also show meaningful demand. Since United Kingdom dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.
How do I get my listing to rank for 'mummy mug'?
Since 'mummy mug' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'mummy mug' include 'mothers day gift' and 'personalised mug'.
How commercially valuable is 'mummy mug'?
The cost per click for 'mummy mug' is $0.93. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Is 'mummy mug' seasonal or trending?
Search volume held steady between September 2025 and August 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around March 2026.
Keywords related to 'mummy mug'
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