mum gift
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Monthly Search Volume
51,020
Competition
4,587,953
Cost Per Click
$0.72
Keyword Difficulty
58/100
Moderate
'mum gift' Search Trend
| Month | Searches |
|---|---|
| July 2025 | 27,100 |
| August 2025 | 27,100 |
| September 2025 | 33,100 |
| October 2025 | 40,500 |
| November 2025 | 110,000 |
| December 2025 | 201,000 |
| January 2026 | 27,100 |
| February 2026 | 33,100 |
| March 2026 | 40,500 |
| April 2026 | 27,100 |
| May 2026 | 33,100 |
| June 2026 | 22,200 |
Search Volume by Country
51,020Competition by Country
4,587,953How to Rank for 'mum gift' on Etsy
Target the Right Market
Search demand for 'mum gift' is strongest in United Kingdom (79%), but most competing listings come from sellers in United States (75%). This gap suggests United Kingdom buyers may be underserved — fewer sellers are specifically targeting them despite the demand. With active demand in 4 tracked markets, this keyword has genuine international appeal.
Ranking Difficulty
With a difficulty score of 58/100, 'mum gift' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.
Optimization Tips
'mum gift' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'mum gift'
Generate Tags
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Generate Titles
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Listing Studio
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Video Generator
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Frequently Asked Questions About 'mum gift'
'mum gift' receives 49,500 monthly searches globally. That's substantial demand, but with 4,587,953 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (79%) comes from United Kingdom.
There are 4,587,953 Etsy listings competing for 'mum gift'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from United States sellers (75%), while demand is strongest in United Kingdom — a gap worth exploiting.
'mum gift' has a keyword difficulty of 58/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
United Kingdom generates 79% of searches for 'mum gift'. Australia and United States also show meaningful demand. Competition is centered in United States instead, which means United Kingdom buyers have fewer options tailored to them — an opening for sellers who can cater to that market.
Since 'mum gift' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.
The cost per click for 'mum gift' is $0.72. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Search volume dropped 18% between July 2025 and June 2026. Demand peaked around December 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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