mum gift

'mum gift' receives 49,500 monthly searches globally. That's substantial demand, but with 4,720,410 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (80%) comes from United Kingdom.

There are 4,720,410 Etsy listings competing for 'mum gift'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from United States sellers (72%), while demand is strongest in United Kingdom — a gap worth exploiting.

'mum gift' has a keyword difficulty of 58/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'mum gift' products range from $3 to $164.29. The median is $37 and the average is $40.16. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United Kingdom generates 80% of searches for 'mum gift'. Australia and United States also show meaningful demand. Competition is centered in United States instead, which means United Kingdom buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'mum gift' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'mum gift' include 'new mom gift' and 'mothers day gift'.

The cost per click for 'mum gift' is $0.72. High ad competition combined with a median product price of $37 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Search volume dropped 18% between July 2025 and June 2026. Demand peaked around December 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.