Keyword Overview

mum mug

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Monthly Search Volume

8,100

High volume

Competition

392,190

High competition

Cost Per Click

$0.65

High ad competition

Keyword Difficulty

58/100

Moderate

'mum mug' Search Trend

MonthSearches
April 20256,600
May 20256,600
June 20253,600
July 20254,400
August 20254,400
September 20255,400
October 20255,400
November 20259,900
December 202512,100
January 20266,600
February 20269,900
March 202618,100

Search Volume by Country

8,100
UK 6,600
81%
AUS 720
9%
CAN 30
0%
EU --
--
IND --
--
USA --
--
OTHER 750
9%

Competition by Country

392,190
USA 297,048
76%
UK 41,658
11%
CAN 18,857
5%
AUS 6,613
2%
EU --
--
IND --
--
OTHER 28,014
7%

How to Rank for 'mum mug' on Etsy

Target the Right Market

Search demand for 'mum mug' is strongest in United Kingdom (81%), but most competing listings come from sellers in United States (76%). This gap suggests United Kingdom buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking Difficulty

With a difficulty score of 58/100, 'mum mug' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization Tips

'mum mug' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'mum mug'

Frequently Asked Questions About 'mum mug'

'mum mug' receives 8,100 monthly searches globally. That's substantial demand, but with 392,190 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (81%) comes from United Kingdom.

There are 392,190 Etsy listings competing for 'mum mug'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from United States sellers (76%), while demand is strongest in United Kingdom — a gap worth exploiting.

'mum mug' has a keyword difficulty of 58/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

United Kingdom generates 81% of searches for 'mum mug'. Australia and Canada also show meaningful demand. Competition is centered in United States instead, which means United Kingdom buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'mum mug' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'mum mug' is $0.65. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume rose 174% between April 2025 and March 2026. A 174% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around March 2026.

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