mum birthday card

'mum birthday card' receives 8,100 monthly searches globally. That's substantial demand, but with 132,458 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (79%) comes from United Kingdom.

There are 132,458 Etsy listings competing for 'mum birthday card'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from United States sellers (47%), while demand is strongest in United Kingdom — a gap worth exploiting.

'mum birthday card' has a keyword difficulty of 52/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'mum birthday card' products range from $1.25 to $8.25. The median is $5.50 and the average is $5.30. 100% of listings fall in the Under $10 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United Kingdom generates 79% of searches for 'mum birthday card'. Australia and India also show meaningful demand. Competition is centered in United States instead, which means United Kingdom buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Place 'mum birthday card' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'mum birthday card' include 'birthday card' and 'card for mum'.

The cost per click for 'mum birthday card' is $0.93. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 18% between July 2025 and June 2026. Demand peaked around July 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.