mums birthday card
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Monthly Search Volume
9,900
Competition
127,174
Cost Per Click
$0.49
Keyword Difficulty
51/100
Moderate
'mums birthday card' Search Trend
| Month | Searches |
|---|---|
| February 2025 | 9,900 |
| March 2025 | 8,100 |
| April 2025 | 9,900 |
| May 2025 | 9,900 |
| June 2025 | 9,900 |
| July 2025 | 9,900 |
| August 2025 | 9,900 |
| September 2025 | 9,900 |
| October 2025 | 9,900 |
| November 2025 | 9,900 |
| December 2025 | 9,900 |
| January 2026 | 9,900 |
Search Volume by Country
9,900Competition by Country
127,174How to Rank for 'mums birthday card' on Etsy
Target the Right Market
Search demand for 'mums birthday card' is strongest in India (4%), but most competing listings come from sellers in United Kingdom (45%). This gap suggests India buyers may be underserved — fewer sellers are specifically targeting them despite the demand.
Ranking Difficulty
With a difficulty score of 51/100, 'mums birthday card' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.
Optimization Tips
At 3 words, 'mums birthday card' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'mums birthday card'
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Video Generator
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Frequently Asked Questions About 'mums birthday card'
'mums birthday card' receives 9,900 monthly searches globally. That's substantial demand, but with 127,174 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.
There are 127,174 Etsy listings competing for 'mums birthday card'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from United Kingdom sellers (45%), while demand is strongest in India — a gap worth exploiting.
'mums birthday card' has a keyword difficulty of 51/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
India generates 4% of searches for 'mums birthday card'. Competition is centered in United Kingdom instead, which means India buyers have fewer options tailored to them — an opening for sellers who can cater to that market.
Place 'mums birthday card' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.
The cost per click for 'mums birthday card' is $0.49. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Search volume held steady between February 2025 and January 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around February 2025.
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