Keyword Overview

matcha tea

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Monthly Search Volume

301,000

High volume

Competition

19,754

Medium competition

Cost Per Click

$0.61

High ad competition

Keyword Difficulty

24/100

Easy

'matcha tea' Search Trend

MonthSearches
April 2025301,000
May 2025301,000
June 2025301,000
July 2025368,000
August 2025301,000
September 2025301,000
October 2025301,000
November 2025246,000
December 2025301,000
January 2026301,000
February 2026246,000
March 2026246,000

Search Volume by Country

301,000
USA 110,000
37%
UK 22,200
7%
AUS --
--
CAN --
--
EU --
--
IND --
--
OTHER 168,800
56%

Competition by Country

19,754
USA 15,343
78%
UK 2,024
10%
AUS 466
2%
CAN --
--
EU --
--
IND --
--
OTHER 1,921
10%

How to Rank for 'matcha tea' on Etsy

Target the Right Market

United States leads both search demand (37%) and competition (78%) for 'matcha tea', but neither is overwhelmingly dominant.

Ranking Difficulty

With a difficulty score of 24/100, 'matcha tea' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

'matcha tea' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'matcha tea'

Frequently Asked Questions About 'matcha tea'

'matcha tea' receives 301,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 19,754 Etsy listings competing for 'matcha tea'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'matcha tea' has a keyword difficulty of 24/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United States generates 37% of searches for 'matcha tea'.

Since 'matcha tea' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

The cost per click for 'matcha tea' is $0.61. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 18% between April 2025 and March 2026. Demand peaked around July 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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