matcha

'matcha' receives 4,090,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 50,699 Etsy listings competing for 'matcha'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers. Most competition comes from United States sellers (62%), while demand is strongest in European Union — a gap worth exploiting.

'matcha' has a keyword difficulty of 33/100 (moderate). Combined with a median product price of $34.99, this is a strong opportunity — low competition and a price point that supports healthy margins.

Prices for 'matcha' products range from $3 to $599. The median is $34.99 and the average is $47.45. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 51% of listings fall in the $25 – $50 range, which is where most buyer expectations are set.

European Union generates 24% of searches for 'matcha'. United States and United Kingdom also show meaningful demand. Competition is centered in United States instead, which means European Union buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'matcha' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'matcha' include 'matcha powder' and 'japanese matcha'.

The cost per click for 'matcha' is $0.76. High ad competition combined with a median product price of $34.99 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Search volume held steady between June 2025 and May 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around July 2025.