lunar new year

'lunar new year' receives 1,220,000 monthly searches globally. That's substantial demand, but with 142,770 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 142,770 Etsy listings competing for 'lunar new year'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'lunar new year' has a keyword difficulty of 39/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'lunar new year' products range from $1.29 to $42.48. The median is $4 and the average is $7.26. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 80% of listings fall in the Under $10 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 25% of searches for 'lunar new year'.

Place 'lunar new year' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'lunar new year' include 'chinese new year' and 'year of the horse'.

The cost per click for 'lunar new year' is $6.64. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume dropped 18% between August 2025 and July 2026. Demand peaked around February 2026, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.