lotion

'lotion' receives 201,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 46,366 Etsy listings competing for 'lotion'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'lotion' has a keyword difficulty of 34/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'lotion' products range from $4 to $150. The median is $13.95 and the average is $16.78. 49% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.

United States generates 37% of searches for 'lotion'. United Kingdom and Australia also show meaningful demand.

Since 'lotion' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'lotion' include 'body lotion' and 'moisturizer'.

The cost per click for 'lotion' is $1.41. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume held steady between September 2025 and August 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around November 2025.