hand lotion
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Monthly search volume
22,200
Competition
12,217
Cost per click
$1.78
Keyword difficulty
28/100
Easy
'hand lotion' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 18,100 |
| October 2025 | 18,100 |
| November 2025 | 27,100 |
| December 2025 | 40,500 |
| January 2026 | 27,100 |
| February 2026 | 22,200 |
| March 2026 | 18,100 |
| April 2026 | 18,100 |
| May 2026 | 18,100 |
| June 2026 | 14,800 |
| July 2026 | 14,800 |
| August 2026 | 18,100 |
Search volume by country
22,200Competition by country
12,217How to rank for 'hand lotion' on Etsy
Target the right market
United States leads both search demand (45%) and competition (70%) for 'hand lotion', but neither is overwhelmingly dominant.
Ranking difficulty
With a difficulty score of 28/100, 'hand lotion' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization tips
'hand lotion' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'hand lotion'
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Open toolFrequently asked questions about 'hand lotion'
How much search demand does 'hand lotion' get?
'hand lotion' receives 22,200 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (45%) comes from United States.
How saturated is the market for 'hand lotion'?
There are 12,217 Etsy listings competing for 'hand lotion'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
Is 'hand lotion' worth targeting for my Etsy shop?
'hand lotion' has a keyword difficulty of 28/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
Which countries have the most demand for 'hand lotion'?
United States generates 45% of searches for 'hand lotion'.
How do I get my listing to rank for 'hand lotion'?
Since 'hand lotion' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.
How commercially valuable is 'hand lotion'?
The cost per click for 'hand lotion' is $1.78. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Is 'hand lotion' seasonal or trending?
Search volume held steady between September 2025 and August 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around December 2025.
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