Skip to main content
Keyword overview Updated Oct 15, 2026

instagram marketing

'instagram marketing' is a highly searched keyword with 14,800 average monthly searches. It has heavy competition on Etsy with 54,962 listings targeting the keyword. In the past year, search interest peaked in July 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 44/100, ranking for 'instagram marketing' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1 and $399.95, with most priced around $11.39. The estimated cost per click for 'instagram marketing' is $5.25 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly search volume

14,800

High volume

Competition

65,311

High competition

Cost per click

$5.25

Low ad competition

Keyword difficulty

44/100

Moderate

'instagram marketing' search trend

Monthly searches

MonthSearches
October 20256,600
November 20255,400
December 20255,400
January 20266,600
February 202614,800
March 20269,900
April 20266,600
May 20268,100
June 202612,100
July 202640,500
August 202640,500
September 202618,100

How much does 'instagram marketing' cost on Etsy?

Under $10 42%
$10 – $25 38%
$25 – $50 13%
$50 – $100 0%
$100+ 6%

52 listings · USD

Search volume by country

14,800
USA 5,400
36%
EU 1,600
11%
CAN 260
2%
OTHER 7,540
51%

Competition by country

65,311
USA 49,861
76%
UK 4,602
7%
EU 4,300
7%
CAN 4,146
6%
AUS 2,402
4%
OTHER 0
0%

How to rank for 'instagram marketing' on Etsy

Target the right market

United States leads both search demand (36%) and competition (76%) for 'instagram marketing', but neither is overwhelmingly dominant. European Union and other regions still contribute meaningful demand, so international sellers have room to compete across markets.

Price competitively

The price range for 'instagram marketing' is unusually wide — from $1 up to $399.95. The median sits at $11.39, which is a better benchmark than the average since the spread is so large. The Under $10 range dominates at 42% of listings — pricing outside this band means either competing on value or justifying a premium. Low price points in a crowded market mean margins are tight. Stand out with bundling, fast shipping, or personalization rather than racing to the bottom on price.

Ranking difficulty

With a difficulty score of 44/100, 'instagram marketing' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $5.25 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization tips

'instagram marketing' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'digital marketing' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'instagram marketing'

Top Etsy listings for 'instagram marketing'

Sample of 12 results
1100+ Aesthetic Faceless Video Reels Instagram Marketing Videos Luxury Business Women Canva Editable Social Media Video Pack Minimalist

1100+ Aesthetic Faceless Video Reels Instagram Marketing Videos Luxury Business Women Canva Editable Social Media Video Pack Minimalist

€1.70 81 867

Effecty

Interior designer business card home decor Instagram marketing card QR Code Social Media branding Template Editable Canva Business Card

Interior designer business card home decor Instagram marketing card QR Code Social Media branding Template Editable Canva Business Card

£3.00 55 874

FHStemplates

300 Aesthetic Faceless Video Reels Instagram Marketing Videos Canva Editable Social Media Coach Video Pack Minimalist

300 Aesthetic Faceless Video Reels Instagram Marketing Videos Canva Editable Social Media Coach Video Pack Minimalist

€0.70 49 653

Effecty

Christmas Instagram Marketing Template, Editable Digital Flyer, DIY Instagram Post and Story Sale Banners, Boxing Day Templates, Red & Gold

Christmas Instagram Marketing Template, Editable Digital Flyer, DIY Instagram Post and Story Sale Banners, Boxing Day Templates, Red & Gold

ZAR 120.00 28 315

DiyMyDesignStore

Luxury Real Estate Instagram Marketing, Instagram Posts, Just Listed, New Listing, Social Media Posts, Canva Template

Luxury Real Estate Instagram Marketing, Instagram Posts, Just Listed, New Listing, Social Media Posts, Canva Template

C$9.99 21 538

PlayAndPartyDesigns

Instagram Marketing Templates for Coaches & Brands | 30 Canva Posts, Stories and Carousels

Instagram Marketing Templates for Coaches & Brands | 30 Canva Posts, Stories and Carousels

$25.00 20 246

MokaVisuals

Instagram Marketing Guide | Growth Lessons Videos Pack | Social Media Marketing | Content Strategy Training | Digital Download

Instagram Marketing Guide | Growth Lessons Videos Pack | Social Media Marketing | Content Strategy Training | Digital Download

$10.00 16 154

ArsiDigitalHub

Faceless Instagram Marketing Guide: MRR, PLR Ebook

Faceless Instagram Marketing Guide: MRR, PLR Ebook

C$3.25 14 130

HerSolutionsCo

Instagram Marketing Planner | Organize Your Content & Analytics Instagram Planner and Journal | Create, Schedule, and Reflect.

Instagram Marketing Planner | Organize Your Content & Analytics Instagram Planner and Journal | Create, Schedule, and Reflect.

$3.50 12 54

EliteRetailDesign

Instagram Marketing Canva Templates, E-commerce Social Media

Instagram Marketing Canva Templates, E-commerce Social Media

€9.00 12 255

CONTENTdesign

Sky Blue Clouds Luxury Business Brand Kit | Boutique Instagram Marketing Bundle | Navy Light Blue White | Blue CANVA Social Media Templates

Sky Blue Clouds Luxury Business Brand Kit | Boutique Instagram Marketing Bundle | Navy Light Blue White | Blue CANVA Social Media Templates

$12.95 11 300

LazyLadyLux

Instagram Success Blueprint: Master Instagram Marketing & Grow Your Business with Proven Strategies | PLR MRR Included 3 hour video course

Instagram Success Blueprint: Master Instagram Marketing & Grow Your Business with Proven Strategies | PLR MRR Included 3 hour video course

A$17.00 11 209

DigitalTemplateDepo

Frequently asked questions about 'instagram marketing'

How much search demand does 'instagram marketing' get?

'instagram marketing' receives 14,800 monthly searches globally. That's substantial demand, but with 54,962 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

How saturated is the market for 'instagram marketing'?

There are 54,962 Etsy listings competing for 'instagram marketing'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

Is 'instagram marketing' worth targeting for my Etsy shop?

'instagram marketing' has a keyword difficulty of 44/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

What should I charge for 'instagram marketing' products?

Prices for 'instagram marketing' products range from $1 to $399.95. The median is $11.39 and the average is $28.42. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 42% of listings fall in the Under $10 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

Which countries have the most demand for 'instagram marketing'?

United States generates 36% of searches for 'instagram marketing'. European Union and Canada also show meaningful demand.

How do I get my listing to rank for 'instagram marketing'?

Since 'instagram marketing' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'instagram marketing' include 'digital marketing' and 'instagram growth'.

How commercially valuable is 'instagram marketing'?

The cost per click for 'instagram marketing' is $5.25. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Is 'instagram marketing' seasonal or trending?

Search volume rose 174% between October 2025 and September 2026. A 174% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around July 2026.

Keywords related to 'instagram marketing'

Ready to stand out?

Join 500,000+ Etsy sellers growing with RankHero.

Start free

No credit card required

↑↓ navigate ↵ open