insomnia
'insomnia' is a highly searched keyword with 1,220,000 average monthly searches. It has relatively low competition on Etsy with only 5,572 listings targeting the keyword. Search demand held steady between October 2025 and September 2026 with no major seasonal swings. With a keyword difficulty of 16/100, 'insomnia' is relatively easy to rank for because search volume is high while competition is low. Products in this category typically sell between $1.22 and $189, with most priced around $14. The estimated cost per click for 'insomnia' is $1.21 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly search volume
1,220,000
Competition
5,640
Cost per click
$1.21
Keyword difficulty
16/100
Easy
'insomnia' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 1,220,000 |
| November 2025 | 1,220,000 |
| December 2025 | 1,220,000 |
| January 2026 | 1,220,000 |
| February 2026 | 1,220,000 |
| March 2026 | 1,220,000 |
| April 2026 | 1,220,000 |
| May 2026 | 1,220,000 |
| June 2026 | 1,000,000 |
| July 2026 | 1,220,000 |
| August 2026 | 1,220,000 |
| September 2026 | 1,220,000 |
How much does 'insomnia' cost on Etsy?
67 listings · USD
Search volume by country
1,220,000Competition by country
5,640How to rank for 'insomnia' on Etsy
Target the right market
United States leads both search demand (30%) and competition (74%) for 'insomnia', but neither is overwhelmingly dominant.
Price competitively
The price range for 'insomnia' is unusually wide — from $1.22 up to $189. The median sits at $14, which is a better benchmark than the average since the spread is so large. The Under $10 range dominates at 43% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, volume drives revenue. Competitive pricing combined with strong listing photos helps convert browsers into buyers quickly.
Ranking difficulty
With a difficulty score of 16/100, 'insomnia' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization tips
'insomnia' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'insomnia shirt' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'insomnia'
Generate Tags
Find the best tags to pair with 'insomnia' based on real Etsy search data
Open toolGenerate Titles
Build a click-worthy listing title that includes 'insomnia' in the right position
Open toolListing Studio
Create a complete, optimized Etsy listing around 'insomnia' from scratch
Open toolVideo Generator
Turn your 'insomnia' product photos into a listing video
Open toolTop Etsy listings for 'insomnia'
Sample of 12 results
City cat print, "Insomnia" art, city at night NYC skyline painting, cute white window kitty - hand-drawn original art - multiple sizes
HelloLemonZesty
Sleep Tight Organic Herbal Tea for Better Sleep | Loose Leaf Bedtime Tea for Relaxation and Insomnia Relief
NourishwithBritt
CBT Insomnia Worksheets with Sleep Hygiene Journal (PDF Digital Download)
MyThrivingMind
CBT for Insomnia Worksheets with Sleep Therapy Exercises (PDF Digital Download)
MyThrivingMind
Improving Sleep Mega Bundle Workbook, Overcoming Insomnia, Therapy Worksheets, Sleep Better, Sleep Journal, CBT
TherapistToolkitLib
Insomnia Bracelet, Sleep Difficult, Deep Sleep, Calming Bracelet, Semi Precious Stones, Gemstones for Inner Peace, Rose Quartz, Amethyst
ChanSoulCrystalz
Sleep Hygiene Worksheets & Insomnia Guide Printable, CBT-I Sleep Therapy Handouts, Bedtime Routine Reset, Night Wakings Help
PaperoxStd
Insomnia Workbook, Sleep Hygiene & Bedtime Routine Printable PDF | Self-Care Journal for Teens and Adults
TheSoulfulCounselor
Insomnia Tales - PET Tape | Scrapbooking & Journaling Supplies
LanasScrapShop
Chronic Insomnia and Amazing Sleep Spell - Get A Peaceful Night's Rest - Personalized Energy Restful Spell - Have More Energy During the Day
JessicaBlackSpells
Sodalite for Reducing Anxiety / Panic / Insomnia / Balancing The Metabolism / Communication / Boosts Immune System / Reduces Blood Pressure
CalmingCrystalsUK
Insomnia T-Shirt, No Sleep Shirt, DJ Life Tee, House Music Shirt, Club Culture Shirt, Underground House, Rave Tee
MatterApparelCo
Frequently asked questions about 'insomnia'
How much search demand does 'insomnia' get?
'insomnia' receives 1,220,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
How saturated is the market for 'insomnia'?
There are 5,572 Etsy listings competing for 'insomnia'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.
Is 'insomnia' worth targeting for my Etsy shop?
'insomnia' has a keyword difficulty of 16/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
What should I charge for 'insomnia' products?
Prices for 'insomnia' products range from $1.22 to $189. The median is $14 and the average is $19.91. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 43% of listings fall in the Under $10 range, which is where most buyer expectations are set.
Which countries have the most demand for 'insomnia'?
United States generates 30% of searches for 'insomnia'.
How do I get my listing to rank for 'insomnia'?
Since 'insomnia' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'insomnia' include 'insomnia shirt' and 'insomnia relief'.
How commercially valuable is 'insomnia'?
The cost per click for 'insomnia' is $1.21. Low advertiser activity combined with low organic competition suggests this keyword may be overlooked by larger sellers. That's often where the best opportunities are — less noise, more targeted buyers.
Is 'insomnia' seasonal or trending?
Search volume held steady between October 2025 and September 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around October 2025.
Keywords related to 'insomnia'
Tags
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