identity

'identity' receives 673,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 40,778 Etsy listings competing for 'identity'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'identity' has a keyword difficulty of 30/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'identity' products range from $1.50 to $329. The median is $14.99 and the average is $43.53. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 41% of listings fall in the Under $10 range, which is where most buyer expectations are set.

United States generates 16% of searches for 'identity'.

Since 'identity' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'identity' include 'identity in christ' and 'brand identity'.

The cost per click for 'identity' is $0.15. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume rose 22% between October 2025 and September 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around September 2026.