Keyword Overview Updated Jul 04, 2026

brand identity

'brand identity' is a highly searched keyword with 368,000 average monthly searches. It has moderate competition on Etsy with 9,890 listings targeting the keyword. In the past year, search interest peaked in August 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 20/100, 'brand identity' is relatively easy to rank for because the 368,000 monthly searches far outweigh the competition. Products in this category typically sell between $0.50 and $1800, with most priced around $59. The estimated cost per click for 'brand identity' is $3.10 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly Search Volume

368,000

High volume

Competition

9,890

Medium competition

Cost Per Click

$3.10

Low ad competition

Keyword Difficulty

20/100

Easy

'brand identity' Search Trend

MonthSearches
August 20252,740,000
September 20251,000,000
October 202549,500
November 202533,100
December 202527,100
January 202633,100
February 202633,100
March 202640,500
April 202633,100
May 202633,100
June 202627,100
July 202627,100

How Much Does 'brand identity' Cost on Etsy?

Under $10 11%
$10 – $25 20%
$25 – $50 18%
$50 – $100 11%
$100+ 40%

45 listings · USD

Search Volume by Country

368,000
USA 165,000
45%
EU 49,500
13%
IND 14,800
4%
CAN 6,600
2%
UK 3,600
1%
AUS 1,300
0%
OTHER 127,200
35%

Competition by Country

9,890
USA 6,800
69%
EU 1,515
15%
UK 828
8%
CAN 454
5%
AUS 253
3%
IND 36
0%
OTHER 4
0%

How to Rank for 'brand identity' on Etsy

Target the Right Market

United States leads both search demand (45%) and competition (69%) for 'brand identity', but neither is overwhelmingly dominant. European Union and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 6 tracked markets, this keyword has genuine international appeal.

Price Competitively

The price range for 'brand identity' is unusually wide — from $0.50 up to $1800. The median sits at $59, which is a better benchmark than the average since the spread is so large. The most populated bracket is $100+ (40% of listings). At this price point, buyers take more time to decide. Detailed descriptions, reviews, and high-quality images help justify the investment and reduce abandoned carts.

Ranking Difficulty

With a difficulty score of 20/100, 'brand identity' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

'brand identity' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'business branding' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'brand identity'

Top Etsy Listings for 'brand identity'

sample of 12 results

Frequently Asked Questions About 'brand identity'

'brand identity' receives 368,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (45%) comes from United States.

There are 9,890 Etsy listings competing for 'brand identity'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'brand identity' has a keyword difficulty of 20/100 (easy). Combined with a median product price of $59, this is a strong opportunity — low competition and a price point that supports healthy margins.

Prices for 'brand identity' products range from $0.50 to $1800. The median is $59 and the average is $273.66. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 40% of listings fall in the $100+ range, which is where most buyer expectations are set.

United States generates 45% of searches for 'brand identity'. European Union and India also show meaningful demand.

Since 'brand identity' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'brand identity' include 'business branding' and 'logo design'.

The cost per click for 'brand identity' is $3.10. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume dropped 99% between August 2025 and July 2026. Demand peaked around August 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords Related to 'brand identity'

Ready to stand out?

Join 500,000+ Etsy sellers growing with RankHero.

Start Free

No credit card required