school counselor

'school counselor' receives 33,100 monthly searches globally. That's substantial demand, but with 64,773 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (67%) comes from United States.

There are 64,773 Etsy listings competing for 'school counselor'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'school counselor' has a keyword difficulty of 42/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'school counselor' products range from $1.99 to $44.36. The median is $18.56 and the average is $17.86. 49% of listings fall in the $10 – $25 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 67% of searches for 'school counselor'. Canada and European Union also show meaningful demand. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Since 'school counselor' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'school counselor' include 'counselor gift' and 'back to school'.

The cost per click for 'school counselor' is $15.86. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume rose 22% between October 2025 and September 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around September 2026.