school counselor
'school counselor' is a highly searched keyword with 33,100 average monthly searches. It has moderate competition on Etsy with 53,130 listings targeting the keyword. Search demand held steady between July 2025 and May 2026 with no major seasonal swings. With a keyword difficulty of 42/100, ranking for 'school counselor' is achievable but competitive — there are 53,130 competing listings, which is manageable but not wide open. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1.49 and $50, with most priced around $16.94. The estimated cost per click for 'school counselor' is $10.79 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly Search Volume
33,100
Competition
54,895
Cost Per Click
$10.79
Keyword Difficulty
42/100
Moderate
'school counselor' Search Trend
| Month | Searches |
|---|---|
| July 2025 | 27,100 |
| August 2025 | 40,500 |
| September 2025 | 40,500 |
| October 2025 | 33,100 |
| November 2025 | 33,100 |
| December 2025 | 27,100 |
| January 2026 | 40,500 |
| February 2026 | 33,100 |
| March 2026 | 33,100 |
| April 2026 | 33,100 |
| May 2026 | 27,100 |
How Much Does 'school counselor' Cost on Etsy?
88 listings · USD
Search Volume by Country
33,100Competition by Country
54,895How to Rank for 'school counselor' on Etsy
Target the Right Market
The market for 'school counselor' is heavily concentrated in United States, which accounts for 67% of searches and 91% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing. With active demand in 5 tracked markets, this keyword has genuine international appeal.
Price Competitively
Sellers listing under 'school counselor' price between $1.49 and $50, clustering around a median of $16.94. The $10 – $25 range dominates at 45% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking Difficulty
With a difficulty score of 42/100, 'school counselor' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $10.79 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization Tips
'school counselor' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'counselor gift' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'school counselor'
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Top Etsy Listings for 'school counselor'
sample of 12 results
The Perfect School Counselor Counseling Planner (Personalized) - USA Made 2026-2027
EverythingCounseling
School Counselor Notepad, Personalized Counselor Notepad, Gift for School Counselor, School Counselor Christmas Gift, Back to School
HummingbirdLaneDS
Personalized School Counselor Door Sign: Mental Health Gift
Cecane
Retro Comfort Progress Is Not Linear Teacher Shirt, Back To School Tshirt, SPED Teacher Shirt, Special Education, School Counselor Gift
CozyGiftsCompany
School Counselor Notepad, Personalized Counselor Notepad, Gift for School Counselor, School Counselor Christmas Gift, Back To School
HummingbirdLaneDS
School Counselor Small Group Lessons Bundle
CounselorBrandy
School Counselor Sweatshirt School Counseling Gift Toile De Jouy Mental Health School Counselor Crewneck Gift For Counselor School Sweater
LomariDesigns
Custom School Counselor Shirt, School Psychologist Tshirt, School Therapist T-Shirt, Guidance Counselor Tee, Mental Health Awareness Gift
EclipseStudioDesign
School Counselor Shirt, Custom Counselor T-Shirt, Counselor Gift, Guidance Counselor Shirt, Back to School, Therapist Shirt, Teacher Shirt
PeanutsProductsShop
Custom School Counselor Name Sticker Appreciation Gift School Counselor Gifts Personalized Sticker Back To School Custom Sticker Counselor
EducatorHub
Personalized Where Is The School Psychologist Sign, School Counselor Door Sign, Classroom Teacher Door Sign, Social Worker Office Decor
HopeandGraceUS
Custom 3D School Counselor Name Sign Teacher Appreciation Gifts, Guidance Counselor Sign Gift For School Counselor, Psychologist Office Sign
ElianaCorner
Frequently Asked Questions About 'school counselor'
'school counselor' receives 33,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (67%) comes from United States.
There are 53,130 Etsy listings competing for 'school counselor'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
'school counselor' has a keyword difficulty of 42/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
Prices for 'school counselor' products range from $1.49 to $50. The median is $16.94 and the average is $17.69. 45% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.
United States generates 67% of searches for 'school counselor'. Canada and European Union also show meaningful demand. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.
Since 'school counselor' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'school counselor' include 'counselor gift' and 'back to school'.
The cost per click for 'school counselor' is $10.79. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Search volume held steady between July 2025 and May 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around August 2025.
Keywords Related to 'school counselor'
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