Keyword Overview

health and wellness

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Monthly Search Volume

40,500

High volume

Competition

113,192

High competition

Cost Per Click

$3.85

Low ad competition

Keyword Difficulty

46/100

Moderate

'health and wellness' Search Trend

MonthSearches
June 202533,100
July 202540,500
August 202549,500
September 202549,500
October 202549,500
November 202540,500
December 202533,100
January 202640,500
February 202640,500
March 202633,100
April 202633,100
May 202627,100

Search Volume by Country

40,500
USA 18,100
45%
CAN 2,900
7%
UK 1,000
2%
EU 880
2%
AUS --
--
IND --
--
OTHER 17,620
44%

Competition by Country

113,192
USA 83,447
74%
UK 11,635
10%
EU 7,893
7%
CAN 6,456
6%
AUS 3,761
3%
IND --
--
OTHER 0
0%

How to Rank for 'health and wellness' on Etsy

Target the Right Market

United States leads both search demand (45%) and competition (74%) for 'health and wellness', but neither is overwhelmingly dominant. Canada and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 4 tracked markets, this keyword has genuine international appeal.

Ranking Difficulty

With a difficulty score of 46/100, 'health and wellness' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $3.85 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

At 3 words, 'health and wellness' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'health and wellness'

Frequently Asked Questions About 'health and wellness'

'health and wellness' receives 40,500 monthly searches globally. That's substantial demand, but with 102,576 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (45%) comes from United States.

There are 102,576 Etsy listings competing for 'health and wellness'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'health and wellness' has a keyword difficulty of 46/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

United States generates 45% of searches for 'health and wellness'. Canada and United Kingdom also show meaningful demand.

Place 'health and wellness' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'health and wellness' is $3.85. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume dropped 18% between June 2025 and May 2026. Demand peaked around August 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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