health and wellness
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Monthly Search Volume
40,500
Competition
113,192
Cost Per Click
$3.85
Keyword Difficulty
46/100
Moderate
'health and wellness' Search Trend
| Month | Searches |
|---|---|
| June 2025 | 33,100 |
| July 2025 | 40,500 |
| August 2025 | 49,500 |
| September 2025 | 49,500 |
| October 2025 | 49,500 |
| November 2025 | 40,500 |
| December 2025 | 33,100 |
| January 2026 | 40,500 |
| February 2026 | 40,500 |
| March 2026 | 33,100 |
| April 2026 | 33,100 |
| May 2026 | 27,100 |
Search Volume by Country
40,500Competition by Country
113,192How to Rank for 'health and wellness' on Etsy
Target the Right Market
United States leads both search demand (45%) and competition (74%) for 'health and wellness', but neither is overwhelmingly dominant. Canada and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 4 tracked markets, this keyword has genuine international appeal.
Ranking Difficulty
With a difficulty score of 46/100, 'health and wellness' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $3.85 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization Tips
At 3 words, 'health and wellness' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'health and wellness'
Generate Tags
Find the best tags to pair with 'health and wellness' based on real Etsy search data
Generate Titles
Build a click-worthy listing title that includes 'health and wellness' in the right position
Listing Studio
Create a complete, optimized Etsy listing around 'health and wellness' from scratch
Video Generator
Turn your 'health and wellness' product photos into a listing video
Frequently Asked Questions About 'health and wellness'
'health and wellness' receives 40,500 monthly searches globally. That's substantial demand, but with 102,576 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (45%) comes from United States.
There are 102,576 Etsy listings competing for 'health and wellness'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
'health and wellness' has a keyword difficulty of 46/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
United States generates 45% of searches for 'health and wellness'. Canada and United Kingdom also show meaningful demand.
Place 'health and wellness' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.
The cost per click for 'health and wellness' is $3.85. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Search volume dropped 18% between June 2025 and May 2026. Demand peaked around August 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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