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Keyword overview Updated Oct 23, 2026

guilt

'guilt' is a highly searched keyword with 301,000 average monthly searches. It has relatively low competition on Etsy with only 5,050 listings targeting the keyword. In the past year, search interest peaked in January 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 17/100, 'guilt' is relatively easy to rank for because search volume is high while competition is low. Products in this category typically sell between $2 and $76, with most priced around $8.68. The estimated cost per click for 'guilt' is $2.39 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly search volume

301,000

High volume

Competition

5,050

Low competition

Cost per click

$2.39

Low ad competition

Keyword difficulty

17/100

Easy

'guilt' search trend

Monthly searches

MonthSearches
October 2025301,000
November 2025301,000
December 2025301,000
January 2026450,000
February 2026246,000
March 2026301,000
April 2026246,000
May 2026301,000
June 2026246,000
July 2026246,000
August 2026301,000
September 2026301,000

How much does 'guilt' cost on Etsy?

Under $10 61%
$10 – $25 30%
$25 – $50 8%
$50 – $100 2%
$100+ 0%

61 listings · USD

Search volume by country

301,000
USA 60,500
20%
OTHER 240,500
80%

Competition by country

5,050
USA 2,464
49%
OTHER 2,586
51%

How to rank for 'guilt' on Etsy

Target the right market

United States leads both search demand (20%) and competition (49%) for 'guilt', but neither is overwhelmingly dominant.

Price competitively

The price range for 'guilt' is unusually wide — from $2 up to $76. The median sits at $8.68, which is a better benchmark than the average since the spread is so large. The Under $10 range dominates at 61% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, volume drives revenue. Competitive pricing combined with strong listing photos helps convert browsers into buyers quickly.

Ranking difficulty

With a difficulty score of 17/100, 'guilt' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization tips

'guilt' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'emotional healing' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'guilt'

Top Etsy listings for 'guilt'

Sample of 12 results
Shame Spirals | Spiraling | Guilt | Self-Worth |  Emotional Healing | Therapist Tools | Accountability | Self-Help Resources

Shame Spirals | Spiraling | Guilt | Self-Worth | Emotional Healing | Therapist Tools | Accountability | Self-Help Resources

$6.00 2,955 34,712

SelfLoveRainbow

Funny Catholic Guilt Candle | Religious Humor Soy Candle Gift | Catholic Gift for Her or Him | Confession Joke Candle | Cute Catholic Gifts

Funny Catholic Guilt Candle | Religious Humor Soy Candle Gift | Catholic Gift for Her or Him | Confession Joke Candle | Cute Catholic Gifts

$13.75 392 5,215

MapleAndHen

Shame and Guilt Therapy Workbook: Self-Esteem & Inner Critic Healing (Digital Download)

Shame and Guilt Therapy Workbook: Self-Esteem & Inner Critic Healing (Digital Download)

£3.75 261 2,863

ACollectiveGuidance

Funny Jewish Candle | Jewish Guilt Best Friend Gift | Hanukkah Gift Candle | Bar Mitzvah Bat Mitzvah Present | Humor Candle for Overthinkers

Funny Jewish Candle | Jewish Guilt Best Friend Gift | Hanukkah Gift Candle | Bar Mitzvah Bat Mitzvah Present | Humor Candle for Overthinkers

$13.75 204 2,992

MapleAndHen

Guilt and Shame Worksheets (26 Pages), The Shame Spiral, Inner Child Healing Workbook, Trauma Recovery Journal, Self-Therapy Mental Health

Guilt and Shame Worksheets (26 Pages), The Shame Spiral, Inner Child Healing Workbook, Trauma Recovery Journal, Self-Therapy Mental Health

$4.99 171 1,734

MindSpacePrintables

Order of Repentance | Sister of Great Guilt | 32mm scaled Daughter of Battle | 8K high detail battle nun for ttrpg from Dakka Dakka

Order of Repentance | Sister of Great Guilt | 32mm scaled Daughter of Battle | 8K high detail battle nun for ttrpg from Dakka Dakka

£9.99 85 1,171

GrimbotGames

Shame and Guilt Therapy Questions, Self-Forgiveness, Overcoming Regret, Emotional Resilience, Self-Esteem, Vulnerability, Self-Acceptance

Shame and Guilt Therapy Questions, Self-Forgiveness, Overcoming Regret, Emotional Resilience, Self-Esteem, Vulnerability, Self-Acceptance

$3.20 50 793

ZenaraStore

Healthy Dessert and Snacks Recipes: 100 Guilt-Free and Low-Sugar Treats (PDF)

Healthy Dessert and Snacks Recipes: 100 Guilt-Free and Low-Sugar Treats (PDF)

NOK 35.00 33 571

ByKrosby

EXTREME APOLOGY & GUILT Ritual + Reading | Make Him Sorry | Sincere Apology | Regret and Remorse Spell | Urgent Cast | Digital Download

EXTREME APOLOGY & GUILT Ritual + Reading | Make Him Sorry | Sincere Apology | Regret and Remorse Spell | Urgent Cast | Digital Download

$44.44 32 403

LoverGirlMagick

Processing Guilt and Shame Worksheet, Inner Critic, Emotional Healing, Forgiveness, Self Blame, Self Acceptance, Self Compassion, Self Worth

Processing Guilt and Shame Worksheet, Inner Critic, Emotional Healing, Forgiveness, Self Blame, Self Acceptance, Self Compassion, Self Worth

PHP 160.00 23 909

HappyPeonyDesign

Over-Responsibility Workbook | People Pleasing, Guilt & Boundaries Worksheets | Codependency Therapy Tools | Therapist Printable PDF

Over-Responsibility Workbook | People Pleasing, Guilt & Boundaries Worksheets | Codependency Therapy Tools | Therapist Printable PDF

$8.68 20 159

SuccessInSocialWork

Guilt Regret Spell | Apology Intention, Emotional Accountability (Digital Service)

Guilt Regret Spell | Apology Intention, Emotional Accountability (Digital Service)

$3.40 17 444

IreneMysteria

Frequently asked questions about 'guilt'

How much search demand does 'guilt' get?

'guilt' receives 301,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

How saturated is the market for 'guilt'?

There are 5,050 Etsy listings competing for 'guilt'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

Is 'guilt' worth targeting for my Etsy shop?

'guilt' has a keyword difficulty of 17/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

What should I charge for 'guilt' products?

Prices for 'guilt' products range from $2 to $76. The median is $8.68 and the average is $12.12. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 61% of listings fall in the Under $10 range, which is where most buyer expectations are set.

Which countries have the most demand for 'guilt'?

United States generates 20% of searches for 'guilt'.

How do I get my listing to rank for 'guilt'?

Since 'guilt' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'guilt' include 'emotional healing' and 'guilt and shame'.

How commercially valuable is 'guilt'?

The cost per click for 'guilt' is $2.39. Low advertiser activity combined with low organic competition suggests this keyword may be overlooked by larger sellers. That's often where the best opportunities are — less noise, more targeted buyers.

Is 'guilt' seasonal or trending?

Search volume held steady between October 2025 and September 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around January 2026.

Keywords related to 'guilt'

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