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Keyword overview Updated Mar 31, 2026

shame and guilt

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Monthly search volume

2,400

High volume

Competition

289

Low competition

Cost per click

$2.45

Low ad competition

Keyword difficulty

16/100

Easy

'shame and guilt' search trend

Monthly searches

MonthSearches
October 20252,400
November 20252,400
December 20251,900
January 20262,400
February 20261,900
March 20262,400
April 20262,400
May 20261,900
June 20261,900
July 20261,900
August 20262,400
September 20262,400

How much does 'shame and guilt' cost on Etsy?

Under $10 72%
$10 – $25 19%
$25 – $50 2%
$50 – $100 6%
$100+ 2%

54 listings · USD

Search volume by country

2,400
OTHER 2,400
100%

Competition by country

289
OTHER 289
100%

How to rank for 'shame and guilt' on Etsy

Target the right market

The market for 'shame and guilt' is heavily concentrated in Others, which accounts for 100% of searches and 100% of competition. Sellers targeting this keyword should prioritize Others shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.

Price competitively

The price range for 'shame and guilt' is unusually wide — from $2 up to $220. The median sits at $7, which is a better benchmark than the average since the spread is so large. The Under $10 range dominates at 72% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, volume drives revenue. Competitive pricing combined with strong listing photos helps convert browsers into buyers quickly.

Ranking difficulty

With a difficulty score of 16/100, 'shame and guilt' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization tips

At 3 words, 'shame and guilt' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'shame and guilt'

Top Etsy listings for 'shame and guilt'

Sample of 12 results
Shame and Guilt Therapy. Self-Worth Workbook. Self-esteem, self-identity. Psychology Book. Therapist Book. Self-compassion. Digital download

Shame and Guilt Therapy. Self-Worth Workbook. Self-esteem, self-identity. Psychology Book. Therapist Book. Self-compassion. Digital download

A$8.00 433 5,473

CounsellorCronan

Guilt vs Shame Mini Bundle, Shame Worksheets, Shame & Guilt Journal Prompts, Managing Emotions, Emotional Regulation, Affirmations for Shame

Guilt vs Shame Mini Bundle, Shame Worksheets, Shame & Guilt Journal Prompts, Managing Emotions, Emotional Regulation, Affirmations for Shame

$5.00 337 3,914

GentleObservations

Confessions Zine - Per-Zine on Shame & Guilt | DIY Poetry, Photography, and Writing

Confessions Zine - Per-Zine on Shame & Guilt | DIY Poetry, Photography, and Writing

$5.00 273 2,152

UNFOLDZinesandArt

Guilt and Shame Workbook | Therapy, Emotional Healing (Printable PDF)

Guilt and Shame Workbook | Therapy, Emotional Healing (Printable PDF)

$5.99 268 3,686

TherapyBlueprints

Shame Workbook, shame worksheets, shame spiral, guilt worksheet, accountability, therapy worksheets, CBT, self forgiveness, personal growth

Shame Workbook, shame worksheets, shame spiral, guilt worksheet, accountability, therapy worksheets, CBT, self forgiveness, personal growth

C$27.64 195 3,714

LexiLynnStudios

Internal Family Systems Journal Prompts, ifs Parts Work, IFS Parts Mapping, IFS prompts for Anxiety, Trauma, Inner Critic, Shame & Guilt

Internal Family Systems Journal Prompts, ifs Parts Work, IFS Parts Mapping, IFS prompts for Anxiety, Trauma, Inner Critic, Shame & Guilt

$3.00 172 2,770

GentleObservations

Shame and Guilt Therapy Workbook: Self-Esteem & Inner Critic Healing (Digital Download)

Shame and Guilt Therapy Workbook: Self-Esteem & Inner Critic Healing (Digital Download)

£3.75 158 1,445

ACollectiveGuidance

Shadow Work Workbook | Inner Child Healing, Guided Journal Prompts, Fears, Shame & Guilt, Anger Management, Triggers, Mental Health

Shadow Work Workbook | Inner Child Healing, Guided Journal Prompts, Fears, Shame & Guilt, Anger Management, Triggers, Mental Health

€13.20 131 1,296

MaliyaStudio

Guilt and Shame Worksheets (26 Pages), The Shame Spiral, Inner Child Healing Workbook, Trauma Recovery Journal, Self-Therapy Mental Health

Guilt and Shame Worksheets (26 Pages), The Shame Spiral, Inner Child Healing Workbook, Trauma Recovery Journal, Self-Therapy Mental Health

$4.99 123 1,190

MindSpacePrintables

Shame vs Guilt therapy DIGITAL PDF journaling worksheet, self compassion tools, vulnerability and shame awareness

Shame vs Guilt therapy DIGITAL PDF journaling worksheet, self compassion tools, vulnerability and shame awareness

$6.99 97 1,720

Psychotherapytools

Managing Shame & Guilt Therapy Workbook Self-Care Journal,Therapy Worksheets,Affirmation for Self-Worth,Therapist Resource,Self-Therapy Tool

Managing Shame & Guilt Therapy Workbook Self-Care Journal,Therapy Worksheets,Affirmation for Self-Worth,Therapist Resource,Self-Therapy Tool

$4.98 81 652

SuccessInSocialWork

The Shame Spiral Therapy Workbook Self-Care Journal, Therapy Worksheets, Affirmations for Self-Worth, Therapist Resource, Self-Therapy Tool

The Shame Spiral Therapy Workbook Self-Care Journal, Therapy Worksheets, Affirmations for Self-Worth, Therapist Resource, Self-Therapy Tool

$4.98 62 531

SuccessInSocialWork

Frequently asked questions about 'shame and guilt'

How much search demand does 'shame and guilt' get?

'shame and guilt' receives 2,400 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (100%) comes from Others.

How saturated is the market for 'shame and guilt'?

There are 289 Etsy listings competing for 'shame and guilt'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

Is 'shame and guilt' worth targeting for my Etsy shop?

'shame and guilt' has a keyword difficulty of 16/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

What should I charge for 'shame and guilt' products?

Prices for 'shame and guilt' products range from $2 to $220. The median is $7 and the average is $16.43. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 72% of listings fall in the Under $10 range, which is where most buyer expectations are set.

Which countries have the most demand for 'shame and guilt'?

Others generates 100% of searches for 'shame and guilt'. Since Others dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

How do I get my listing to rank for 'shame and guilt'?

Place 'shame and guilt' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'shame and guilt' include 'emotional healing' and 'mental health'.

How commercially valuable is 'shame and guilt'?

The cost per click for 'shame and guilt' is $2.45. Low advertiser activity combined with low organic competition suggests this keyword may be overlooked by larger sellers. That's often where the best opportunities are — less noise, more targeted buyers.

Is 'shame and guilt' seasonal or trending?

Search volume held steady between October 2025 and September 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around October 2025.

Keywords related to 'shame and guilt'

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