Keyword Overview

stone pendant

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Monthly Search Volume

4,400

High volume

Competition

1,075,908

High competition

Cost Per Click

$0.51

High ad competition

Keyword Difficulty

65/100

Moderate

'stone pendant' Search Trend

MonthSearches
May 20254,400
June 20254,400
July 20254,400
August 20254,400
September 20255,400
October 20254,400
November 20254,400
December 20254,400
January 20264,400
February 20263,600
March 20264,400
April 20264,400

Search Volume by Country

4,400
USA 880
20%
UK 260
6%
AUS --
--
CAN --
--
EU --
--
IND --
--
OTHER 3,260
74%

Competition by Country

1,075,908
IND 437,631
41%
USA 389,831
36%
UK 48,582
5%
CAN 30,810
3%
AUS 10,652
1%
EU --
--
OTHER 158,402
15%

How to Rank for 'stone pendant' on Etsy

Target the Right Market

Search demand for 'stone pendant' is strongest in United States (20%), but most competing listings come from sellers in India (41%). This gap suggests United States buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking Difficulty

With a difficulty score of 65/100, 'stone pendant' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization Tips

'stone pendant' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'stone pendant'

Frequently Asked Questions About 'stone pendant'

'stone pendant' receives 4,400 monthly searches globally. That's substantial demand, but with 1,075,908 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 1,075,908 Etsy listings competing for 'stone pendant'. With a difficulty score of 65/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly. Most competition comes from India sellers (41%), while demand is strongest in United States — a gap worth exploiting.

'stone pendant' has a keyword difficulty of 65/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

United States generates 20% of searches for 'stone pendant'. Competition is centered in India instead, which means United States buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'stone pendant' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'stone pendant' is $0.51. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume held steady between May 2025 and April 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around September 2025.

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