Keyword Overview

candle making

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Monthly Search Volume

40,500

High volume

Competition

140,688

High competition

Cost Per Click

$0.96

High ad competition

Keyword Difficulty

48/100

Moderate

'candle making' Search Trend

MonthSearches
July 202540,500
August 202540,500
September 202540,500
October 202549,500
November 202549,500
December 202549,500
January 202649,500
February 202649,500
March 202640,500
April 202633,100
May 202633,100
June 202627,100

Search Volume by Country

40,500
USA 27,100
67%
UK 3,600
9%
OTHER 9,800
24%

Competition by Country

140,688
USA 75,436
54%
UK 15,152
11%
CAN 4,450
3%
AUS 2,604
2%
IND 1,004
1%
OTHER 42,042
30%

How to Rank for 'candle making' on Etsy

Target the Right Market

The market for 'candle making' is heavily concentrated in United States, which accounts for 67% of searches and 54% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.

Ranking Difficulty

With a difficulty score of 48/100, 'candle making' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization Tips

'candle making' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'candle making'

Frequently Asked Questions About 'candle making'

'candle making' receives 40,500 monthly searches globally. That's substantial demand, but with 140,688 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (67%) comes from United States.

There are 140,688 Etsy listings competing for 'candle making'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'candle making' has a keyword difficulty of 48/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

United States generates 67% of searches for 'candle making'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Since 'candle making' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'candle making' is $0.96. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 33% between July 2025 and June 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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