Keyword Overview

first birthday card

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Monthly Search Volume

3,600

High volume

Competition

77,270

High competition

Cost Per Click

$0.90

High ad competition

Keyword Difficulty

50/100

Moderate

'first birthday card' Search Trend

MonthSearches
April 20253,600
May 20253,600
June 20252,900
July 20253,600
August 20253,600
September 20253,600
October 20254,400
November 20253,600
December 20252,400
January 20262,900
February 20263,600
March 20264,400

Search Volume by Country

3,600
UK 1,000
28%
USA 1,000
28%
AUS --
--
CAN --
--
EU --
--
IND --
--
OTHER 1,600
44%

Competition by Country

77,270
USA 50,327
65%
UK 20,006
26%
AUS 3,656
5%
CAN 3,281
4%
EU --
--
IND --
--
OTHER 0
0%

How to Rank for 'first birthday card' on Etsy

Target the Right Market

Search demand for 'first birthday card' is strongest in United Kingdom (28%), but most competing listings come from sellers in United States (65%). This gap suggests United Kingdom buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking Difficulty

With a difficulty score of 50/100, 'first birthday card' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization Tips

At 3 words, 'first birthday card' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'first birthday card'

Frequently Asked Questions About 'first birthday card'

'first birthday card' receives 3,600 monthly searches globally. That's substantial demand, but with 73,761 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 73,761 Etsy listings competing for 'first birthday card'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from United States sellers (65%), while demand is strongest in United Kingdom — a gap worth exploiting.

'first birthday card' has a keyword difficulty of 50/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

United Kingdom generates 28% of searches for 'first birthday card'. Competition is centered in United States instead, which means United Kingdom buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Place 'first birthday card' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'first birthday card' is $0.90. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume rose 22% between April 2025 and March 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around October 2025.

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