gouache
'gouache' is a highly searched keyword with 301,000 average monthly searches. It has moderate competition on Etsy with 50,583 listings targeting the keyword. In the past year, search interest peaked in June 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 36/100, ranking for 'gouache' is achievable but competitive — there are 50,583 competing listings, which is manageable but not wide open. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $3.75 and $775, with most priced around $35. The estimated cost per click for 'gouache' is $0.34 and the ad market has medium competition, meaning a moderate number of advertisers are using paid ads to target this keyword.
Monthly Search Volume
301,000
Competition
50,583
Cost Per Click
$0.34
Keyword Difficulty
36/100
Moderate
'gouache' Search Trend
| Month | Searches |
|---|---|
| August 2025 | 135,000 |
| September 2025 | 165,000 |
| October 2025 | 165,000 |
| November 2025 | 368,000 |
| December 2025 | 368,000 |
| January 2026 | 368,000 |
| February 2026 | 246,000 |
| March 2026 | 201,000 |
| April 2026 | 201,000 |
| May 2026 | 246,000 |
| June 2026 | 1,220,000 |
| July 2026 | 201,000 |
How Much Does 'gouache' Cost on Etsy?
55 listings · USD
Search Volume by Country
301,000Competition by Country
50,583How to Rank for 'gouache' on Etsy
Target the Right Market
United States leads both search demand (55%) and competition (47%) for 'gouache', but neither is overwhelmingly dominant. European Union and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 5 tracked markets, this keyword has genuine international appeal.
Price Competitively
The price range for 'gouache' is unusually wide — from $3.75 up to $775. The median sits at $35, which is a better benchmark than the average since the spread is so large. The most populated bracket is $25 – $50 (25% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking Difficulty
With a difficulty score of 36/100, 'gouache' is rated moderate to rank for on Etsy. Given the moderate difficulty and a median product price of $35, each ranking improvement has real revenue impact. Fill all 13 tags, lead your title with this keyword, and ensure your photos meet Etsy's quality recommendations.
Optimization Tips
'gouache' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'gouache painting' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'gouache'
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Video Generator
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Top Etsy Listings for 'gouache'
sample of 12 results
Gouache Basic 20 brushes for Procreate
Kamillu
Pebeo T7 Extra Fine Gouache Opaque Watercolour Paint 20ml
TheArtShopSkipton
Holbein Irodori Artist Gouache Set of 12 Traditional Colors of Japan (15ml) Four Seasons
GoldenStudy
Mini Wildflowers Gouache Painting Kit – DIY Art for Beginners
LavenderChai
Beauty and the Beast - Gouache painting Prints - Restock
TingXArt
GOUACHE paint SET artist paints 24 x 20ml extra fine high quality UKRAINE Rosa Studio perfect combined with Watercolor and Acrylic paints
4ArtUkraine
Genuine Lapis Lazuli Ultramarine Gouache Paint, 15ml Handmade Gemstone Artist Colour
DeMairoColours
Gouache Paint Set Extra Fine Master Class 16x20ml Craft St.Petersburg
ProArtSuppliesUSA
Original 'Nordic mountains' painting, gouache on watercolor paper, small landscape, orginial landscape, small painting 10.5x14.8cm, postcard
SofieWiegink
Winsor & Newton Designers Gouache Paint 37ml (Blacks and Whites)
TheArtShopSkipton
Custom made Dog Portrait Gouache Painting
PORTRAITSFINEART
Gouache Paint Extra Fine MASTER CLASS 40 ml Jar Craft St.Petersburg
ProArtSuppliesUSA
Frequently Asked Questions About 'gouache'
'gouache' receives 301,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (55%) comes from United States.
There are 50,583 Etsy listings competing for 'gouache'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
'gouache' has a keyword difficulty of 36/100 (moderate). Combined with a median product price of $35, this is a strong opportunity — low competition and a price point that supports healthy margins.
Prices for 'gouache' products range from $3.75 to $775. The median is $35 and the average is $88.17. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay.
United States generates 55% of searches for 'gouache'. European Union and United Kingdom also show meaningful demand. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.
Since 'gouache' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'gouache' include 'gouache painting' and 'gouache paint'.
The cost per click for 'gouache' is $0.34. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.
Search volume rose 49% between August 2025 and July 2026. A 49% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around June 2026.
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