1st birthday card
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Monthly Search Volume
2,900
Competition
95,491
Cost Per Click
$0.89
Keyword Difficulty
52/100
Moderate
'1st birthday card' Search Trend
| Month | Searches |
|---|---|
| July 2025 | 3,600 |
| August 2025 | 3,600 |
| September 2025 | 3,600 |
| October 2025 | 3,600 |
| November 2025 | 2,900 |
| December 2025 | 2,400 |
| January 2026 | 2,900 |
| February 2026 | 2,900 |
| March 2026 | 2,900 |
| April 2026 | 2,900 |
| May 2026 | 2,900 |
| June 2026 | 2,900 |
Search Volume by Country
2,900Competition by Country
95,491How to Rank for '1st birthday card' on Etsy
Target the Right Market
Search demand for '1st birthday card' is strongest in United Kingdom (55%), but most competing listings come from sellers in United States (61%). This gap suggests United Kingdom buyers may be underserved — fewer sellers are specifically targeting them despite the demand.
Ranking Difficulty
With a difficulty score of 52/100, '1st birthday card' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.
Optimization Tips
At 3 words, '1st birthday card' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for '1st birthday card'
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Video Generator
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Frequently Asked Questions About '1st birthday card'
'1st birthday card' receives 2,900 monthly searches globally. That's substantial demand, but with 88,995 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (55%) comes from United Kingdom.
There are 88,995 Etsy listings competing for '1st birthday card'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from United States sellers (61%), while demand is strongest in United Kingdom — a gap worth exploiting.
'1st birthday card' has a keyword difficulty of 52/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
United Kingdom generates 55% of searches for '1st birthday card'. United States and Australia also show meaningful demand. Competition is centered in United States instead, which means United Kingdom buyers have fewer options tailored to them — an opening for sellers who can cater to that market.
Place '1st birthday card' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.
The cost per click for '1st birthday card' is $0.89. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Search volume dropped 19% between July 2025 and June 2026. Demand peaked around July 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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