first aid
'first aid' is a highly searched keyword with 201,000 average monthly searches. It has moderate competition on Etsy with 16,283 listings targeting the keyword. Search interest dropped 18% between August 2025 and July 2026, so standing out with strong listings matters more than ever. With a keyword difficulty of 24/100, 'first aid' is relatively easy to rank for because the 201,000 monthly searches far outweigh the competition. Products in this category typically sell between $1 and $159.99, with most priced around $10. The estimated cost per click for 'first aid' is $3.57 and the ad market has medium competition, meaning a moderate number of advertisers are using paid ads to target this keyword.
Monthly Search Volume
201,000
Competition
16,283
Cost Per Click
$3.57
Keyword Difficulty
24/100
Easy
'first aid' Search Trend
| Month | Searches |
|---|---|
| August 2025 | 201,000 |
| September 2025 | 201,000 |
| October 2025 | 201,000 |
| November 2025 | 201,000 |
| December 2025 | 165,000 |
| January 2026 | 201,000 |
| February 2026 | 201,000 |
| March 2026 | 201,000 |
| April 2026 | 201,000 |
| May 2026 | 201,000 |
| June 2026 | 165,000 |
| July 2026 | 165,000 |
How Much Does 'first aid' Cost on Etsy?
66 listings · USD
Search Volume by Country
201,000Competition by Country
16,283How to Rank for 'first aid' on Etsy
Target the Right Market
United States leads both search demand (13%) and competition (57%) for 'first aid', but neither is overwhelmingly dominant.
Price Competitively
The price range for 'first aid' is unusually wide — from $1 up to $159.99. The median sits at $10, which is a better benchmark than the average since the spread is so large. The Under $10 range dominates at 48% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, volume drives revenue. Competitive pricing combined with strong listing photos helps convert browsers into buyers quickly.
Ranking Difficulty
With a difficulty score of 24/100, 'first aid' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization Tips
'first aid' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'first aid kit' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'first aid'
Generate Tags
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Generate Titles
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Listing Studio
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Video Generator
Turn your 'first aid' product photos into a listing video
Top Etsy Listings for 'first aid'
sample of 12 results
Bandage Holder Keychain: First Aid Pouch with Bandage, Band-Aid Case
Ruralhillcreations
Medical Alert pouch, First Aid Kit, Epi-pen syringe Case, Epipen, Adrenal Insufficiency, personalized, Emergency Medical Bag, Addison
lizkingdesigns
First Aid Pouch, First Aid Bag, Small First Aid Pouch, Ouch Pouch, Healthcare Gift, Nurse Gift, Doctor Gift, Baby Shower Gift, New Mom Gift
CoralRoadDesignCo
Alerta Médica Medical Bag - Llavero Emergencia médica Insignia · Epipen - Alergia · Llavero medico Aviso medico · inhalador
WodAndFit
Segel-Reiseapotheke Medikamententasche Pflastertasche aus Segel
dieKunterbunten
The Rip Stick, natural first aid salve for gym skin issues made with essential oils for your gymnast to your crossfitter.
TheRipStick
Medical Cross Patch | Embroidered First Aid, Made in USA
SolomonClothingCo
Girl Scouts First Aid Kit Cards - Badge Meeting Activity - Instant Download Printable - Daisy Brownie Junior - Emergency Booklet SWAPS
GalaxyGroveStudio
Epilepsy Medical Alert Tag | Seizure First Aid Instructions | Emergency Help Card | Travel School Kids
OhMyGoshGiftShop
First Aid Handle & Latch Milwaukee Packout Compact Organizer Kit | Milwaukee Tools Accessories 48-22-8435
PackedOut
College Medicine Kit Chart: Editable Dorm First Aid Checklist (Canva Template)
RaquelLovesResources
Alcohol Wipes Small Travel Container: Diabetic Injection Prep - Diabetes Bag - Type 1 - First Aid
MajesticBeeCrafts
Frequently Asked Questions About 'first aid'
'first aid' receives 201,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
There are 16,283 Etsy listings competing for 'first aid'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
'first aid' has a keyword difficulty of 24/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
Prices for 'first aid' products range from $1 to $159.99. The median is $10 and the average is $19.95. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 48% of listings fall in the Under $10 range, which is where most buyer expectations are set.
United States generates 13% of searches for 'first aid'.
Since 'first aid' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'first aid' include 'first aid kit' and 'first aid decal'.
The cost per click for 'first aid' is $3.57. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.
Search volume dropped 18% between August 2025 and July 2026. Demand peaked around August 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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