eau de toilette

'eau de toilette' receives 368,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 13,575 Etsy listings competing for 'eau de toilette'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers. Most competition comes from European Union sellers (72%), while demand is strongest in United States — a gap worth exploiting.

'eau de toilette' has a keyword difficulty of 22/100 (easy). Combined with a median product price of $39.99, this is a strong opportunity — low competition and a price point that supports healthy margins.

Prices for 'eau de toilette' products range from $9.50 to $170. The median is $39.99 and the average is $58.07. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 49% of listings fall in the $25 – $50 range, which is where most buyer expectations are set.

United States generates 30% of searches for 'eau de toilette'. European Union and Canada also show meaningful demand. Competition is centered in European Union instead, which means United States buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Place 'eau de toilette' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'eau de toilette' include 'vintage' and 'vintage perfume'.

The cost per click for 'eau de toilette' is $0.21. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume dropped 18% between June 2025 and May 2026. Demand peaked around June 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.