diwali decoration
'diwali decoration' is a highly searched keyword with 60,500 average monthly searches. It has moderate competition on Etsy with 11,839 listings targeting the keyword. In the past year, search interest peaked in October 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 26/100, 'diwali decoration' is relatively easy to rank for because the 60,500 monthly searches far outweigh the competition. Products in this category typically sell between $0.20 and $369.60, with most priced around $29.99. The estimated cost per click for 'diwali decoration' is $0.64 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly Search Volume
60,500
Competition
11,839
Cost Per Click
$0.64
Keyword Difficulty
26/100
Easy
'diwali decoration' Search Trend
| Month | Searches |
|---|---|
| September 2025 | 110,000 |
| October 2025 | 550,000 |
| November 2025 | 27,100 |
| December 2025 | 27,100 |
| January 2026 | 14,800 |
| February 2026 | 9,900 |
| March 2026 | 8,100 |
| April 2026 | 8,100 |
| May 2026 | 12,100 |
| June 2026 | 6,600 |
| July 2026 | 6,600 |
| August 2026 | 14,800 |
How Much Does 'diwali decoration' Cost on Etsy?
69 listings · USD
Search Volume by Country
60,500Competition by Country
11,839How to Rank for 'diwali decoration' on Etsy
Target the Right Market
Search demand for 'diwali decoration' is strongest in United States (30%), but most competing listings come from sellers in India (51%). This gap suggests United States buyers may be underserved — fewer sellers are specifically targeting them despite the demand. Consider pricing around $29.99 with shipping options that appeal to United States buyers.
Price Competitively
The price range for 'diwali decoration' is unusually wide — from $0.20 up to $369.60. The median sits at $29.99, which is a better benchmark than the average since the spread is so large. The most populated bracket is $25 – $50 (32% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking Difficulty
With a difficulty score of 26/100, 'diwali decoration' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization Tips
'diwali decoration' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'diwali decor' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'diwali decoration'
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Top Etsy Listings for 'diwali decoration'
sample of 12 results
Diya|Diwali Bulk Gifts|Bulk Diyas|Tealight HoldersDiwali Diyas|Bulk Diwali favors|Diwali Gift|Diwali Decorations|Diwali Decor|Puja Favors
HouseofKajora
Diwali SALE!!Set (2piece) of Hanging Diya tealight, diwali decoration,decor for living room, party, hindu wedding, pooja room in gold color
NSPfirst
Diwali Diya Banner, Diwali Decoration
rosieplustheboys
Toran Door Hanging, India Diwali Decoration, Front Door Toran, Mogra Flowers Wall Hanging, Pooja Mandir Backdrop, Entryway Home Decor Gifts
HouseOfGifting
Diwali decoration Rangoli, Mess Free Inclides 2 mats, 9.25 in wide for Diwali Decoration, Diwali Gift, Diwali Decor, Diwali Rangoli Mat
CraftUtsav
Rangoli|Indian Housewarming Gift|Diwali Decor|Diwali Gift|Rangoli Decor|Diwali Decoration|Rangoli Set|Diwali Rangoli|Puja Decor|Pooja Decor
HouseofKajora
Elephant Tealight Holder: Diwali Decoration, Wedding Decor, Ships from US
NizzyNaturals
Pearl & Kundan Work Rangoli Mat with Tealight Holders, Diwali Decorations, Rangoli Set, Diwali rangoli, Rangoli Set, Diwali Rangoli Diya
DesiFavors
Happy Diwali, Gift Boxes, Festival of Lights Favor Box, Diwali Decoration, Hindu Indian Sweets Box, Candy Chocolates Mithai Boxes-12
DreamsByTheRiver
Traditional Indian Puja Backdrop Decor Seemantham-Diwali Decoration-Housewarming Decor-Pichwai Peacock Haldi/Mehndi/Wedding Festive Backdrop
UniquelyyFinds
Hanging 5ft Yellow Mogra garland for haldi decoration, Diwali decoration/Indian decorations garland For Event Outdoor Backdrop for Party
Kinaribazarcrafts
Marigold Flower Garland: 5ft, Indian Wedding & Diwali Decoration
VaaridhiCrafts
Frequently Asked Questions About 'diwali decoration'
'diwali decoration' receives 60,500 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
There are 11,839 Etsy listings competing for 'diwali decoration'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers. Most competition comes from India sellers (51%), while demand is strongest in United States — a gap worth exploiting.
'diwali decoration' has a keyword difficulty of 26/100 (easy). Combined with a median product price of $29.99, this is a strong opportunity — low competition and a price point that supports healthy margins.
Prices for 'diwali decoration' products range from $0.20 to $369.60. The median is $29.99 and the average is $56.56. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay.
United States generates 30% of searches for 'diwali decoration'. Competition is centered in India instead, which means United States buyers have fewer options tailored to them — an opening for sellers who can cater to that market.
Since 'diwali decoration' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'diwali decoration' include 'diwali decor' and 'diwali decorations'.
The cost per click for 'diwali decoration' is $0.64. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Search volume dropped 87% between September 2025 and August 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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