countertop
'countertop' is a highly searched keyword with 165,000 average monthly searches. It has moderate competition on Etsy with 42,818 listings targeting the keyword. Search demand held steady between July 2025 and June 2026 with no major seasonal swings. With a keyword difficulty of 34/100, ranking for 'countertop' is achievable but competitive — there are 42,818 competing listings, which is manageable but not wide open. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $3 and $2800, with most priced around $67. The estimated cost per click for 'countertop' is $2.04 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly Search Volume
165,000
Competition
42,818
Cost Per Click
$2.04
Keyword Difficulty
34/100
Moderate
'countertop' Search Trend
| Month | Searches |
|---|---|
| July 2025 | 165,000 |
| August 2025 | 165,000 |
| September 2025 | 165,000 |
| October 2025 | 165,000 |
| November 2025 | 165,000 |
| December 2025 | 165,000 |
| January 2026 | 201,000 |
| February 2026 | 165,000 |
| March 2026 | 165,000 |
| April 2026 | 165,000 |
| May 2026 | 135,000 |
| June 2026 | 165,000 |
How Much Does 'countertop' Cost on Etsy?
82 listings · USD
Search Volume by Country
165,000Competition by Country
42,818How to Rank for 'countertop' on Etsy
Target the Right Market
The market for 'countertop' is heavily concentrated in United States, which accounts for 67% of searches and 32% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.
Price Competitively
The price range for 'countertop' is unusually wide — from $3 up to $2800. The median sits at $67, which is a better benchmark than the average since the spread is so large. The most populated bracket is $100+ (34% of listings). At this price point, buyers take more time to decide. Detailed descriptions, reviews, and high-quality images help justify the investment and reduce abandoned carts.
Ranking Difficulty
With a difficulty score of 34/100, 'countertop' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $2.04 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization Tips
'countertop' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'countertop organizer' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'countertop'
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Generate Titles
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Listing Studio
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Video Generator
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Top Etsy Listings for 'countertop'
sample of 12 results
Small countertop Ladder/Riser/Soap Display/towels rack holder shelves 3 Tiered Tabletop Plant Stand Step Style Desktop Storage Organizer
TayasFarmhouse
Countertop tray, rustic trivet riser, plant stand, kitchen decor stand, wood counter tray, distressed wood tray, housewarming gift, 16x9.25
HisGraceAloneCo
1:6 Scale Countertop Cabinet with Shelf Kitchen Doll House
3Dplayhouse
Countertop tray, rustic trivet riser, plant stand, kitchen decor stand, bathroom counter tray, distressed wood tray, housewarming gift, 16"
HisGraceAloneCo
Spun Bamboo Kitchen Utensil Holder: Modern Countertop Organizer
Habitaas
All Black 4-sided Revolving Pegboard Countertop Display, (19 x 8.5 Inches)
PlayToWinInc
Countertop Spice Rack for Lenox Spice Village | Compact Wooden 3-Shelf Display | Kitchen Organizer for Lenox Village Spices
RoweStationWoodworks
Hand Towel Holder Stand, Free Countertop Holder, Modern Tree Rack, Industrial Design, Rustic Feel Holder, Single Towel Holder Stand, Gift
Lightrooom
Ez Faux Decor Peel Stick Countertop Vinyl Wrap Self Adhesive Waterproof Gray Black Soapstone Contact Paper for Countertops Laminate Sheet
EZFAUXDECOR
Countertop Display Sign Bundle | Retail Price Signs with 500+ Characters
LastSignCo
Unfinished Wood Countertop Storage Box: Rustic French Country Decor
TheCraftyCottageofTN
Acrylic Display Stand, Clear Display Riser Rack, 1-5 Tier Shelf for Cupcakes, Perfume, Dolls, Figurines, Collectibles, Countertop Organizer
PixelifyCo
Frequently Asked Questions About 'countertop'
'countertop' receives 165,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (67%) comes from United States.
There are 42,818 Etsy listings competing for 'countertop'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
'countertop' has a keyword difficulty of 34/100 (moderate). Combined with a median product price of $67, this is a strong opportunity — low competition and a price point that supports healthy margins.
Prices for 'countertop' products range from $3 to $2800. The median is $67 and the average is $232.10. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay.
United States generates 67% of searches for 'countertop'. European Union and United Kingdom also show meaningful demand. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.
Since 'countertop' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'countertop' include 'countertop organizer' and 'farmhouse decor'.
The cost per click for 'countertop' is $2.04. High ad competition combined with a median product price of $67 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.
Search volume held steady between July 2025 and June 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around January 2026.
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