comforter

'comforter' receives 246,000 monthly searches globally. That's substantial demand, but with 52,779 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (45%) comes from United States.

There are 52,779 Etsy listings competing for 'comforter'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'comforter' has a keyword difficulty of 36/100 (moderate). Combined with a median product price of $121.09, this is a strong opportunity — low competition and a price point that supports healthy margins.

Prices for 'comforter' products range from $5.99 to $329.99. The median is $121.09 and the average is $114.48. 59% of listings fall in the $100+ range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 45% of searches for 'comforter'.

Since 'comforter' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'comforter' include 'baby comforter' and 'baby shower gift'.

The cost per click for 'comforter' is $1.09. High ad competition combined with a median product price of $121.09 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Search volume dropped 18% between August 2025 and July 2026. Demand peaked around November 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.