clown
'clown' is a highly searched keyword with 673,000 average monthly searches. It has heavy competition on Etsy with 107,070 listings targeting the keyword. In the past year, search interest peaked in October 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 38/100, ranking for 'clown' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $9.95 and $598.67, with most priced around $110. The estimated cost per click for 'clown' is $2.85 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly search volume
673,000
Competition
107,070
Cost per click
$2.85
Keyword difficulty
38/100
Moderate
'clown' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 823,000 |
| October 2025 | 1,000,000 |
| November 2025 | 673,000 |
| December 2025 | 673,000 |
| January 2026 | 823,000 |
| February 2026 | 673,000 |
| March 2026 | 673,000 |
| April 2026 | 673,000 |
| May 2026 | 673,000 |
| June 2026 | 550,000 |
| July 2026 | 550,000 |
| August 2026 | 550,000 |
How much does 'clown' cost on Etsy?
78 listings · USD
Search volume by country
673,000Competition by country
107,070How to rank for 'clown' on Etsy
Target the right market
United States leads both search demand (37%) and competition (67%) for 'clown', but neither is overwhelmingly dominant. European Union and other regions still contribute meaningful demand, so international sellers have room to compete across markets.
Price competitively
The price range for 'clown' is unusually wide — from $9.95 up to $598.67. The median sits at $110, which is a better benchmark than the average since the spread is so large. The $100+ range dominates at 53% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, buyers take more time to decide. Detailed descriptions, reviews, and high-quality images help justify the investment and reduce abandoned carts.
Ranking difficulty
With a difficulty score of 38/100, 'clown' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $2.85 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization tips
'clown' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'halloween' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'clown'
Generate Tags
Find the best tags to pair with 'clown' based on real Etsy search data
Open toolGenerate Titles
Build a click-worthy listing title that includes 'clown' in the right position
Open toolListing Studio
Create a complete, optimized Etsy listing around 'clown' from scratch
Open toolVideo Generator
Turn your 'clown' product photos into a listing video
Open toolTop Etsy listings for 'clown'
Sample of 12 results
Custom Jester Harlequin Clown Circus Hat
Clownpantsu
Clown Fragrance Spray for Cosplay, LARP, RPG, Costumes, Wigs, Props, Cars, Linens, and Stationery
DuftWerks
Psycho Clown FX Teeth
MorbidMasks
Ivory/Cream Collar/Cuffs Ruff - Costume Clown accessory
CindysBrokenNeedle
Jeweled Velvet Clown Costume, Pierrot Clown, Renaissance Fair Halloween Costume - Black Velvet Satin
BaileyandAvaMythic
Harlequin / Commedia de l'arte / carnival / pierrot / columbine / clown / Mardi Gras
TulipDesign
Pierrot Clown Collar and Cuffs, Linen Neck Ruff Set, Victorian Costume Accessory, Circus Performer Piece
BabenkoShop
Clown Stickers or Keychain | Vinyl stickers based on ceramic clowns by Sabrina Boyer
NostalgiaCeramic
Handmade Crochet Clown & Bunny Dolls - Amigurumi Dolls
TheLILYVNcraftmore
Black/Red Clown/Renaissance Collar and Cuffs – Adult Costume
CindysBrokenNeedle
Clown Ruffle Neck Collar
DuckingGoodCosplay
Smylex Jack /Clown Smiling foam latex prosthetic
ReyRGFX
Frequently asked questions about 'clown'
How much search demand does 'clown' get?
'clown' receives 673,000 monthly searches globally. That's substantial demand, but with 107,070 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.
How saturated is the market for 'clown'?
There are 107,070 Etsy listings competing for 'clown'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
Is 'clown' worth targeting for my Etsy shop?
'clown' has a keyword difficulty of 38/100 (moderate). Combined with a median product price of $110, this is a strong opportunity — low competition and a price point that supports healthy margins.
What should I charge for 'clown' products?
Prices for 'clown' products range from $9.95 to $598.67. The median is $110 and the average is $128.38. 53% of listings fall in the $100+ range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
Which countries have the most demand for 'clown'?
United States generates 37% of searches for 'clown'. European Union and United Kingdom also show meaningful demand.
How do I get my listing to rank for 'clown'?
Since 'clown' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'clown' include 'halloween' and 'clown costume'.
How commercially valuable is 'clown'?
The cost per click for 'clown' is $2.85. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Is 'clown' seasonal or trending?
Search volume dropped 33% between September 2025 and August 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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