chess game
'chess game' is a highly searched keyword with 450,000 average monthly searches. It has moderate competition on Etsy with 23,047 listings targeting the keyword. Search interest rose 22% between April 2025 and March 2026 — a good sign for sellers entering this market. With a keyword difficulty of 24/100, 'chess game' is relatively easy to rank for because the 450,000 monthly searches far outweigh the competition. Products in this category typically sell between $1 and $520, with most priced around $25.48. The estimated cost per click for 'chess game' is $0.21 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly Search Volume
450,000
Competition
23,047
Cost Per Click
$0.21
Keyword Difficulty
24/100
Easy
'chess game' Search Trend
| Month | Searches |
|---|---|
| April 2025 | 368,000 |
| May 2025 | 368,000 |
| June 2025 | 368,000 |
| July 2025 | 368,000 |
| August 2025 | 450,000 |
| September 2025 | 450,000 |
| October 2025 | 450,000 |
| November 2025 | 450,000 |
| December 2025 | 450,000 |
| January 2026 | 450,000 |
| February 2026 | 450,000 |
| March 2026 | 450,000 |
How Much Does 'chess game' Cost on Etsy?
58 listings · USD
Search Volume by Country
450,000Competition by Country
23,047How to Rank for 'chess game' on Etsy
Target the Right Market
Search demand for 'chess game' is strongest in India (30%), but most competing listings come from sellers in United States (45%). This gap suggests India buyers may be underserved — fewer sellers are specifically targeting them despite the demand. Consider pricing around $25.48 with shipping options that appeal to India buyers. With active demand in 6 tracked markets, this keyword has genuine international appeal.
Price Competitively
The price range for 'chess game' is unusually wide — from $1 up to $520. The median sits at $25.48, which is a better benchmark than the average since the spread is so large. The most populated bracket is $10 – $25 (33% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking Difficulty
With a difficulty score of 24/100, 'chess game' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization Tips
'chess game' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'chess' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'chess game'
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Top Etsy Listings for 'chess game'
sample of 12 results
Handmade White and Green Onyx Marble Chess Game Set – Handcrafted 12 inches Staunton Marble Chess Game Set
Jubileetrader
Flip Chess - Chess Game, Travel Chess, Chess Dice, Pocket Chess
DiceMakers
Quirky Chess Game with Sloth and Frog - Colourful Framed Poster for Chess Player Wall Art I Gift for Fun Chess Lover
byScandiArt
The Chess Game - Arabic Art - Islamic Art - Hand Painted Oil Painting On Canvas
EgyptianFireArt
Personalized Chess Set - Luxury Chess Game - 14 Inch Custom Board Game - 8 Inch Wooden Chess Board Set - Personalized Wedding Gift
AntochiaCraftsShop
Chess Decor - Chess Pieces Art - Chess Game - Game Art - Game Blueprint - Game Decor - Set of Chess Pieces - Chess Patent Print - EG396
PatentPrint
VINTAGE WHISKEY PRINT, Retro Whiskey Ad, Chess Game, Reproduction, 1950s, Bar Decor Wall Art, Home Bar Decor
EncorePrintSociety
Think Chess Game Motivational Saying - Wall Art Print Decor - Size Options
OffTheWallPrintShop
Knowledge Chess Rules Poster, The Rules Of Chess, History Of Chess, Poster For Chess Lovers, Chess Player Gift, Chess Game Room Decoration
UniCheek
Football Rivals Chess Game - Iconic Soccer Legends Art - Strategic Competition Print, Cinematic Wall Decor
CanvasBross
Chess Cheat Sheet Print Chess Guide Poster Chess Piece Movement Poster Chess Game Poster Beginner Chess Guide Game Room Decor Print Chess
ChagataiArtPrints
King On The Board Print, Poster For Chess Lovers, Chess Player Gift, Chess Game Room Decoration, King Chess Wall Decor, Chess Gift Decor
UniCheek
Frequently Asked Questions About 'chess game'
'chess game' receives 450,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
There are 23,047 Etsy listings competing for 'chess game'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers. Most competition comes from United States sellers (45%), while demand is strongest in India — a gap worth exploiting.
'chess game' has a keyword difficulty of 24/100 (easy). Combined with a median product price of $25.48, this is a strong opportunity — low competition and a price point that supports healthy margins.
Prices for 'chess game' products range from $1 to $520. The median is $25.48 and the average is $60.75. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay.
India generates 30% of searches for 'chess game'. United States and European Union also show meaningful demand. Competition is centered in United States instead, which means India buyers have fewer options tailored to them — an opening for sellers who can cater to that market.
Since 'chess game' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'chess game' include 'chess' and 'chess board'.
The cost per click for 'chess game' is $0.21. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Search volume rose 22% between April 2025 and March 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around August 2025.
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