Keyword Overview Updated Feb 09, 2026

cat tower

'cat tower' is a highly searched keyword with 90,500 average monthly searches. It has relatively low competition on Etsy with only 4,887 listings targeting the keyword. Search demand held steady between July 2025 and June 2026 with no major seasonal swings. With a keyword difficulty of 20/100, 'cat tower' is relatively easy to rank for because search volume is high while competition is low. Products in this category typically sell between $0.75 and $4888, with most priced around $198. The estimated cost per click for 'cat tower' is $0.80 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly Search Volume

90,500

High volume

Competition

4,887

Low competition

Cost Per Click

$0.80

High ad competition

Keyword Difficulty

20/100

Easy

'cat tower' Search Trend

MonthSearches
July 202590,500
August 202590,500
September 202590,500
October 202590,500
November 2025110,000
December 2025110,000
January 202690,500
February 202674,000
March 202674,000
April 202674,000
May 202690,500
June 202690,500

How Much Does 'cat tower' Cost on Etsy?

Under $10 21%
$10 – $25 8%
$25 – $50 3%
$50 – $100 1%
$100+ 68%

77 listings · USD

Search Volume by Country

90,500
USA 49,500
55%
OTHER 41,000
45%

Competition by Country

4,887
USA 2,269
46%
UK 229
5%
OTHER 2,389
49%

How to Rank for 'cat tower' on Etsy

Target the Right Market

United States leads both search demand (55%) and competition (46%) for 'cat tower', but neither is overwhelmingly dominant.

Price Competitively

The price range for 'cat tower' is unusually wide — from $0.75 up to $4888. The median sits at $198, which is a better benchmark than the average since the spread is so large. The $100+ range dominates at 68% of listings — pricing outside this band means either competing on value or justifying a premium. Premium pricing with low competition is a strong position — buyers searching this keyword expect quality and are willing to pay. Lean into detailed product descriptions and professional photography.

Ranking Difficulty

With a difficulty score of 20/100, 'cat tower' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

'cat tower' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'cat furniture' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'cat tower'

Top Etsy Listings for 'cat tower'

sample of 12 results
Wood Floral Cat Tree Tower, Wooden Cat Tower, Modern Cat Tree, Cat Furniture, Cat Gift, Luxury Cat Condo, Flower Cat Tree Size XL

Wood Floral Cat Tree Tower, Wooden Cat Tower, Modern Cat Tree, Cat Furniture, Cat Gift, Luxury Cat Condo, Flower Cat Tree Size XL

$320.99 21,255 414,863

KBSPETS

Wood Floral Cat Tree Tower, Wooden Cat Tower, Modern Cat Climbing Tree, Cat Furniture, Cat Gift, Luxury Cat Condo, Flower Cat Tree, Large, J

Wood Floral Cat Tree Tower, Wooden Cat Tower, Modern Cat Climbing Tree, Cat Furniture, Cat Gift, Luxury Cat Condo, Flower Cat Tree, Large, J

$409.00 2,957 61,456

KBSPETS

Cat adjustable tower Floor to ceiling cat tower Wood cat tree Cat climbing tree Cat tower Cat scratch Scratching post Cat playground

Cat adjustable tower Floor to ceiling cat tower Wood cat tree Cat climbing tree Cat tower Cat scratch Scratching post Cat playground

$571.29 2,037 60,139

FlatForPet

Corner Cat Bed, Cat Climbing, Cat Tower, Cat Furniture, Wooden Cat Bed, Cat Furniture Wall

Corner Cat Bed, Cat Climbing, Cat Tower, Cat Furniture, Wooden Cat Bed, Cat Furniture Wall

$420.00 1,399 29,676

CatsyHome

WLO® Natural Oak Square Modular Cat Tower | Multi-Level Modern Climbing & Cat Wall System

WLO® Natural Oak Square Modular Cat Tower | Multi-Level Modern Climbing & Cat Wall System

$549.00 556 33,977

WLOStoreCAT

Miniature Cats, Kitty Cat Dishes, Dollhouse Cat Food, 1:12, Yarn, Cat Tower, Cat Basket, Signs, Fairy Garden, Diorama, Shadow Box

Miniature Cats, Kitty Cat Dishes, Dollhouse Cat Food, 1:12, Yarn, Cat Tower, Cat Basket, Signs, Fairy Garden, Diorama, Shadow Box

$0.75 495 11,549

LittleCatalogHouse

Cat Tower, Bookish, Cat Lover, Cute, Playful, Funny, Kittens, Book Lover, Cat Mom, Cat House, Reader Gift, Bookmark With Tassel

Cat Tower, Bookish, Cat Lover, Cute, Playful, Funny, Kittens, Book Lover, Cat Mom, Cat House, Reader Gift, Bookmark With Tassel

$3.99 438 1,662

TurtlesSoup

Miniature Cat Tree, Miniature Cat Tower scratching post, Halloween Cat, Dollhouse Miniatures, Fairy Garden Accessories, Cat Lover Gift

Miniature Cat Tree, Miniature Cat Tower scratching post, Halloween Cat, Dollhouse Miniatures, Fairy Garden Accessories, Cat Lover Gift

$6.95 410 4,145

TheLittleHedgerow

Handmade Premium Copper Cat Tower, Cat Climbing Frame with Beds

Handmade Premium Copper Cat Tower, Cat Climbing Frame with Beds

£2000.00 375 22,921

CopperConstructions

Modern Desk Nest Cat Bed, Cat Tower Furniture, Small Pet Bed, Cozy Cat Hideaway

Modern Desk Nest Cat Bed, Cat Tower Furniture, Small Pet Bed, Cozy Cat Hideaway

$169.00 241 2,028

DeskNestCatBed

Handcrafted Cat Tree: Modern Cat Tower with Scratcher Wheel

Handcrafted Cat Tree: Modern Cat Tower with Scratcher Wheel

€249.00 186 4,935

OutentinEU

WLO® Pure White Square Modular Cat Tower | Multi-Level Modern Climbing & Cat Wall System

WLO® Pure White Square Modular Cat Tower | Multi-Level Modern Climbing & Cat Wall System

$549.00 162 6,078

WLOStoreCAT

Frequently Asked Questions About 'cat tower'

'cat tower' receives 90,500 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (55%) comes from United States.

There are 4,887 Etsy listings competing for 'cat tower'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

'cat tower' has a keyword difficulty of 20/100 (easy). Combined with a median product price of $198, this is a strong opportunity — low competition and a price point that supports healthy margins.

Prices for 'cat tower' products range from $0.75 to $4888. The median is $198 and the average is $304.75. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 68% of listings fall in the $100+ range, which is where most buyer expectations are set. With less competition, you have more pricing flexibility. Buyers searching this keyword may be willing to pay a premium if your product offers clear quality signals.

United States generates 55% of searches for 'cat tower'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Since 'cat tower' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'cat tower' include 'cat furniture' and 'cat tree'.

The cost per click for 'cat tower' is $0.80. High ad competition combined with a median product price of $198 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Search volume held steady between July 2025 and June 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around November 2025.

Keywords Related to 'cat tower'

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