Keyword Overview Updated Feb 05, 2026

casual pullover

'casual pullover' is a moderately searched keyword with 390 average monthly searches. It has heavy competition on Etsy with 104,859 listings targeting the keyword. In the past year, search interest peaked in November 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 69/100, 'casual pullover' is hard to rank for — 104,859 listings are already targeting this keyword, so standing out requires strong optimization. Consider using it as a supporting tag alongside more specific keywords. Products in this category typically sell between $16.96 and $220, with most priced around $45. The estimated cost per click for 'casual pullover' is $1.23 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly Search Volume

390

Medium volume

Competition

104,859

High competition

Cost Per Click

$1.23

High ad competition

Keyword Difficulty

69/100

Hard

'casual pullover' Search Trend

MonthSearches
June 2025140
July 2025140
August 2025320
September 2025590
October 2025590
November 2025720
December 2025590
January 2026480
February 2026390
March 2026390
April 2026320
May 2026170

How Much Does 'casual pullover' Cost on Etsy?

Under $10 0%
$10 – $25 5%
$25 – $50 55%
$50 – $100 23%
$100+ 17%

75 listings · USD

Search Volume by Country

390
USA 30
8%
CAN 10
3%
UK 10
3%
OTHER 340
87%

Competition by Country

104,859
USA 58,685
56%
UK 6,657
6%
CAN 3,900
4%
AUS 850
1%
OTHER 34,767
33%

How to Rank for 'casual pullover' on Etsy

Target the Right Market

United States leads both search demand (8%) and competition (56%) for 'casual pullover', but neither is overwhelmingly dominant. Canada and other regions still contribute meaningful demand, so international sellers have room to compete across markets.

Price Competitively

The price range for 'casual pullover' is unusually wide — from $16.96 up to $220. The median sits at $45, which is a better benchmark than the average since the spread is so large. The $25 – $50 range dominates at 55% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 69/100, 'casual pullover' is rated hard to rank for on Etsy. The moderate difficulty combined with a CPC of $1.23 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'casual pullover' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'cozy sweatshirt' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'casual pullover'

Top Etsy Listings for 'casual pullover'

sample of 12 results
CLEARANCE SALE ZUZI Rayon Poncho/ Made To Order Deep V Neckline Loose Fit Poncho/ Oversized Casual Pullover Boho Festival Wear

CLEARANCE SALE ZUZI Rayon Poncho/ Made To Order Deep V Neckline Loose Fit Poncho/ Oversized Casual Pullover Boho Festival Wear

£40.00 151 2,458

MustBeMuse

Women’s Off Shoulder Top – Casual Pullover Sweater Autumn Winter

Women’s Off Shoulder Top – Casual Pullover Sweater Autumn Winter

$99.99 13 173

TrendyFashionFits

Oversized Hooded Sweatshirt Women, Casual Pullover Top

Oversized Hooded Sweatshirt Women, Casual Pullover Top

$55.55 8 84

COSMFORGE

Prim Life Hooded Sweatshirt, Casual pullover top, Vintage-inspired, Graphic pullover, Antique sweater, Primitive apparel, Colonial hoodie

Prim Life Hooded Sweatshirt, Casual pullover top, Vintage-inspired, Graphic pullover, Antique sweater, Primitive apparel, Colonial hoodie

$52.99 6 185

KinFolkArtwork

Women's Mid-Length Hoodie Dress – Casual Pullover Top with Pocket

Women's Mid-Length Hoodie Dress – Casual Pullover Top with Pocket

$39.99 5 284

HavenHueBoutique

Unisex Anime Hoodie Jujutsu Kaisen Itadori Yuji Cosplay Costume, Casual Pullover Jacket for Adults

Unisex Anime Hoodie Jujutsu Kaisen Itadori Yuji Cosplay Costume, Casual Pullover Jacket for Adults

$120.00 5 155

TRENDYOUTFITSSTUDIOS

Embroidered Australian Shepherd Sweatshirt Cotton Blend Casual Pullover Cozy Outfit Dog Lover Simple Design Chest Graphic Pet Clothing

Embroidered Australian Shepherd Sweatshirt Cotton Blend Casual Pullover Cozy Outfit Dog Lover Simple Design Chest Graphic Pet Clothing

$51.99 4 95

treatandtail

Grateful Sweatshirt Vintage Typewriter Font Gratitude Message Thanksgiving Gift Mindfulness Clothing Casual Pullover Cotton Blend Fall

Grateful Sweatshirt Vintage Typewriter Font Gratitude Message Thanksgiving Gift Mindfulness Clothing Casual Pullover Cotton Blend Fall

$42.95 4 94

UrbanFarmstandGoods

Women’s Asymmetrical Long Sleeve Top – Casual Pullover Slim Fit Outerwear

Women’s Asymmetrical Long Sleeve Top – Casual Pullover Slim Fit Outerwear

$129.99 2 4

EveryWearbySally

Embroidered Boba Tea Sweatshirt Minimal Bubble Tea Embroidery Cozy Crewneck Casual Pullover Gift for Boba Lover Cafe Drink Fan Everyday Top

Embroidered Boba Tea Sweatshirt Minimal Bubble Tea Embroidery Cozy Crewneck Casual Pullover Gift for Boba Lover Cafe Drink Fan Everyday Top

$59.00 2 11

CottonVerb

XSmall, Vintage agnès b. Paris Navy Blue Hoodie Women's Sweatshirt, Classic French Designer Casual Pullover, Vintage Streetwear Clothing

XSmall, Vintage agnès b. Paris Navy Blue Hoodie Women's Sweatshirt, Classic French Designer Casual Pullover, Vintage Streetwear Clothing

$58.00 2 11

DesiredClothing

Women’s Pink Heart Knit Sweater – Oversized Crew Neck Casual Pullover

Women’s Pink Heart Knit Sweater – Oversized Crew Neck Casual Pullover

£65.00 2 49

VersoVariety

Frequently Asked Questions About 'casual pullover'

'casual pullover' receives 390 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations.

There are 104,859 Etsy listings competing for 'casual pullover'. With a difficulty score of 69/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly.

'casual pullover' has a keyword difficulty of 69/100 (hard). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'casual pullover' products range from $16.96 to $220. The median is $45 and the average is $61.05. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 55% of listings fall in the $25 – $50 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 8% of searches for 'casual pullover'. Canada and United Kingdom also show meaningful demand.

Since 'casual pullover' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'casual pullover' include 'cozy sweatshirt' and 'gift for her'.

The cost per click for 'casual pullover' is $1.23. High ad competition combined with a median product price of $45 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Search volume rose 21% between June 2025 and May 2026. Growing search interest is a positive signal for sellers. Creating listings now lets you build sales history and reviews while competition is still catching up. Search interest was highest around November 2025.

Keywords Related to 'casual pullover'

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