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Keyword overview Updated Sep 25, 2026

unisex pullover

'unisex pullover' is a moderately searched keyword with 260 average monthly searches. It has heavy competition on Etsy with 259,170 listings targeting the keyword. In the past year, search interest peaked in November 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 74/100, 'unisex pullover' is hard to rank for — 259,170 listings are already targeting this keyword, so standing out requires strong optimization. Consider using it as a supporting tag alongside more specific keywords. Products in this category typically sell between $11.50 and $119.72, with most priced around $39.99. The estimated cost per click for 'unisex pullover' is $1.49 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly search volume

260

Medium volume

Competition

272,663

High competition

Cost per click

$1.49

High ad competition

Keyword difficulty

74/100

Hard

'unisex pullover' search trend

Monthly searches

MonthSearches
October 2025390
November 2025590
December 2025480
January 2026260
February 2026260
March 2026210
April 2026140
May 2026170
June 2026140
July 2026110
August 2026170
September 2026260

How much does 'unisex pullover' cost on Etsy?

Under $10 0%
$10 – $25 4%
$25 – $50 72%
$50 – $100 22%
$100+ 1%

69 listings · USD

Search volume by country

260
EU 140
54%
USA 30
12%
AUS 10
4%
CAN 10
4%
UK 10
4%
OTHER 60
23%

Competition by country

272,663
USA 213,250
78%
UK 26,039
10%
EU 20,581
8%
CAN 10,196
4%
AUS 2,597
1%
OTHER 0
0%

How to rank for 'unisex pullover' on Etsy

Target the right market

Search demand for 'unisex pullover' is strongest in European Union (54%), but most competing listings come from sellers in United States (78%). This gap suggests European Union buyers may be underserved — fewer sellers are specifically targeting them despite the demand. Consider pricing around $39.99 with shipping options that appeal to European Union buyers. With active demand in 5 tracked markets, this keyword has genuine international appeal.

Price competitively

Sellers listing under 'unisex pullover' price between $11.50 and $119.72, clustering around a median of $39.99. The $25 – $50 range dominates at 72% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 74/100, 'unisex pullover' is rated hard to rank for on Etsy. Competition is disproportionately high relative to search volume. Rather than targeting this keyword head-on, use it as a secondary tag and focus your title on more specific variations where you can rank higher.

Optimization tips

'unisex pullover' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'gift for her' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'unisex pullover'

Top Etsy listings for 'unisex pullover'

Sample of 12 results

Frequently asked questions about 'unisex pullover'

How much search demand does 'unisex pullover' get?

'unisex pullover' receives 260 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations. Most of this demand (54%) comes from European Union.

How saturated is the market for 'unisex pullover'?

There are 259,170 Etsy listings competing for 'unisex pullover'. With a difficulty score of 74/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly. Most competition comes from United States sellers (78%), while demand is strongest in European Union — a gap worth exploiting.

Is 'unisex pullover' worth targeting for my Etsy shop?

'unisex pullover' has a keyword difficulty of 74/100 (hard). This is a competitive keyword best suited for established shops with existing sales momentum. Newer sellers should consider using it as a secondary tag while focusing on less saturated alternatives.

What should I charge for 'unisex pullover' products?

Prices for 'unisex pullover' products range from $11.50 to $119.72. The median is $39.99 and the average is $43.16. 72% of listings fall in the $25 – $50 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

Which countries have the most demand for 'unisex pullover'?

European Union generates 54% of searches for 'unisex pullover'. United States and Australia also show meaningful demand. Competition is centered in United States instead, which means European Union buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

How do I get my listing to rank for 'unisex pullover'?

Since 'unisex pullover' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'unisex pullover' include 'gift for her' and 'gift for him'.

How commercially valuable is 'unisex pullover'?

The cost per click for 'unisex pullover' is $1.49. High ad competition combined with a median product price of $39.99 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Is 'unisex pullover' seasonal or trending?

Search volume dropped 33% between October 2025 and September 2026. Demand peaked around November 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords related to 'unisex pullover'

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