burns night
'burns night' is a highly searched keyword with 74,000 average monthly searches. It has relatively low competition on Etsy with only 3,945 listings targeting the keyword. In the past year, search interest peaked in January 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 18/100, 'burns night' is relatively easy to rank for because search volume is high while competition is low. Products in this category typically sell between $2.09 and $189.99, with most priced around $12.44. The estimated cost per click for 'burns night' is $1.01 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly search volume
74,000
Competition
3,945
Cost per click
$1.01
Keyword difficulty
18/100
Easy
'burns night' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 40,500 |
| November 2025 | 60,500 |
| December 2025 | 60,500 |
| January 2026 | 673,000 |
| February 2026 | 33,100 |
| March 2026 | 22,200 |
| April 2026 | 12,100 |
| May 2026 | 12,100 |
| June 2026 | 12,100 |
| July 2026 | 9,900 |
| August 2026 | 12,100 |
| September 2026 | 18,100 |
How much does 'burns night' cost on Etsy?
16 listings · USD
Search volume by country
74,000Competition by country
3,945How to rank for 'burns night' on Etsy
Target the right market
The market for 'burns night' is heavily concentrated in United Kingdom, which accounts for 67% of searches and 40% of competition. Sellers targeting this keyword should prioritize United Kingdom shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.
Price competitively
The price range for 'burns night' is unusually wide — from $2.09 up to $189.99. The median sits at $12.44, which is a better benchmark than the average since the spread is so large. The Under $10 range dominates at 50% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, volume drives revenue. Competitive pricing combined with strong listing photos helps convert browsers into buyers quickly.
Ranking difficulty
With a difficulty score of 18/100, 'burns night' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization tips
'burns night' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'robert burns' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'burns night'
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Open toolListing Studio
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Open toolVideo Generator
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Open toolTop Etsy listings for 'burns night'
Sample of 12 results
Handmade Scottish Thistle Pin: Clay, Scottish Wedding Corsage, Burns Night Boutonniere, Hand Painted
KerrysWorksOfArt
Tartan Plaid Dog Kilts. Weddings, Hogmanay and Burns Night. Hand Pleated. Red Stewart. Coat, Jacket
dogsandcoshop
Thistle Debosser/Burns Night/Embosser/Fondant Stamp
CookieZone
From 70 to 500 cm Long Cotton BLACK WATCH 100 % Cotton Tartan Runner Placemats Table Napkins Navy Black Green Burns Night Plaid
ECOSTITCHbyLucy
Scottish Thistle Brooch, National Flower of Scotland, Burns Night, Gift Wrapped
CrownOfRibbons
BLACK WATCH Bow Shoes Tartan Plaid Sash Rosette Burns Night Wedding Dress Kilt Page Boy Best Man Viking Stag Red Royal Stewart
TARTANLAND
Tartan midi skirt pockets, plaid circle skirt, lindsay modern tartan, burns night outfit, purple tartan fabric, plus size clothing uk
IfTheStitchFitsUK
Framed Robert Burns Royal Mail postage stamps, Burns night art, Scottish art, Scottish gift, Burns night gift, New Year gift, gift for him
AnnieBByTheSea
Table Runner from 70 to 500 cm Black Watch Tartan Christmas Easter Burns Night Plaid Table Napkins Placemats
ECOESSENTIALbyLUCY
Tartan Cockle Shell decoration | Burns Night Decoration in Royal Stewart Tartan Red Green Gold | Tartan Scottish gift| Handcrafted in UK
BrandyoakCottage
Slainte Sassenach Long Sleeve T-Shirt, Scottish Gaelic Burns Night
SassySassenach
Freedom and Whisky Long Sleeve T-Shirt: Scottish Burns Night Gift
SassySassenach
Frequently asked questions about 'burns night'
How much search demand does 'burns night' get?
'burns night' receives 74,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (67%) comes from United Kingdom.
How saturated is the market for 'burns night'?
There are 3,945 Etsy listings competing for 'burns night'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.
Is 'burns night' worth targeting for my Etsy shop?
'burns night' has a keyword difficulty of 18/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
What should I charge for 'burns night' products?
Prices for 'burns night' products range from $2.09 to $189.99. The median is $12.44 and the average is $38.89. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 50% of listings fall in the Under $10 range, which is where most buyer expectations are set.
Which countries have the most demand for 'burns night'?
United Kingdom generates 67% of searches for 'burns night'. Since United Kingdom dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.
How do I get my listing to rank for 'burns night'?
Since 'burns night' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'burns night' include 'robert burns' and 'burns supper'.
How commercially valuable is 'burns night'?
The cost per click for 'burns night' is $1.01. Low advertiser activity combined with low organic competition suggests this keyword may be overlooked by larger sellers. That's often where the best opportunities are — less noise, more targeted buyers.
Is 'burns night' seasonal or trending?
Search volume dropped 55% between October 2025 and September 2026. Demand peaked around January 2026, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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