Keyword Overview Updated Mar 02, 2026

bath and body works

'bath and body works' is a highly searched keyword with 6,120,000 average monthly searches. It has relatively low competition on Etsy with only 5,748 listings targeting the keyword. In the past year, search interest peaked in December 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 16/100, 'bath and body works' is relatively easy to rank for because search volume is high while competition is low. Products in this category typically sell between $0.99 and $129.99, with most priced around $14.95. The estimated cost per click for 'bath and body works' is $0.81 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly Search Volume

6,120,000

High volume

Competition

5,793

Low competition

Cost Per Click

$0.81

High ad competition

Keyword Difficulty

16/100

Easy

'bath and body works' Search Trend

MonthSearches
June 20256,120,000
July 20255,000,000
August 20256,120,000
September 20256,120,000
October 20256,120,000
November 202511,100,000
December 202513,600,000
January 20265,000,000
February 20265,000,000
March 20265,000,000
April 20265,000,000
May 20265,000,000

How Much Does 'bath and body works' Cost on Etsy?

Under $10 37%
$10 – $25 43%
$25 – $50 16%
$50 – $100 3%
$100+ 1%

95 listings · USD

Search Volume by Country

6,120,000
USA 4,090,000
67%
CAN 450,000
7%
IND 165,000
3%
EU 135,000
2%
UK 90,500
1%
AUS 60,500
1%
OTHER 1,129,000
18%

Competition by Country

5,793
USA 5,585
96%
UK 110
2%
CAN 52
1%
AUS 36
1%
EU 10
0%
IND 0
0%
OTHER 0
0%

How to Rank for 'bath and body works' on Etsy

Target the Right Market

The market for 'bath and body works' is heavily concentrated in United States, which accounts for 67% of searches and 96% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing. With active demand in 6 tracked markets, this keyword has genuine international appeal.

Price Competitively

The price range for 'bath and body works' is unusually wide — from $0.99 up to $129.99. The median sits at $14.95, which is a better benchmark than the average since the spread is so large. The $10 – $25 range dominates at 43% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, volume drives revenue. Competitive pricing combined with strong listing photos helps convert browsers into buyers quickly.

Ranking Difficulty

With a difficulty score of 16/100, 'bath and body works' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

At 4 words, 'bath and body works' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'bath and body works'

Top Etsy Listings for 'bath and body works'

sample of 12 results

Frequently Asked Questions About 'bath and body works'

'bath and body works' receives 6,120,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (67%) comes from United States.

There are 5,748 Etsy listings competing for 'bath and body works'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

'bath and body works' has a keyword difficulty of 16/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'bath and body works' products range from $0.99 to $129.99. The median is $14.95 and the average is $17.12. 43% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.

United States generates 67% of searches for 'bath and body works'. Canada and India also show meaningful demand. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Place 'bath and body works' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'bath and body works' include 'soap holder' and 'bathroom decor'.

The cost per click for 'bath and body works' is $0.81. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 18% between June 2025 and May 2026. Demand peaked around December 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords Related to 'bath and body works'

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